When rebrands go wrong

(And how to avoid the pitfalls)

  • Home
  • Skills & Training

more news

What are you worth?


How does your pay compare?

Use our interactive calculator to see how your wages rate against other marketers by job title, sector, age, region and gender.


Salary and Career Survey 2014: the full analysis

Who had the highest salaries in marketing this year? Are female marketers paid the same as their male peers? Which marketers are the most stressed? Are marketers reaching the executive suite? What skills are marketers missing? Take an in-depth look at the five main themes of this year's Salary and Career Survey.

learn from the Professionals

Steve Forde

Data Professional: Steve Forde

Data Strategy May 2014 | By Michael Barnett

Head of viewer relationship management, Channel 4.

Ollie Lloyd

Digital Professional: Ollie Lloyd, chief executive, Great British Chefs

Thu, 17 Apr 2014 | By Michael Barnett

”We are interested in the margins of technology and applying the lessons and ideas from that space in the world of premium food.”


Digital Professional: Josh Bottomley, global head of digital, HSBC

Wed, 26 Feb 2014 | By Michael Barnett

“In the US, you can desposit a cheque by taking a photo of it. In Brazil, you can pay bills by scanning them with an app.”

more advice from the professionals

Jonathan Earl

The highs, lows and hitches of being a marketer abroad

Wed, 24 Sep 2014 | By Jonathan Earl

Just how do you prepare for a marketing life in a new land?

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Absolut vodka pernod ricard

It’s about personality: How to train staff in your brand’s characteristics

Wed, 9 Jul 2014 | By Lucy Fisher

Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.

Maureen McGuire

Profile interview: Maureen McGuire, CMO, Bloomberg

29 May 2014 | By Mindi Chahal

The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.

more career analysis

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn

Latest training supplement