Smooth Radio takes on Radio 2 in national rollout

Smooth Radio is extending its reach nationwide in a bid to compete with BBC Radio 2.

Peter Kay and Pete Waterman

Peter Kay and Pete Waterman

GMG says Smooth Radio will provide “a strong commercial alternative to BBC Radio 2” and claims the move will position the station as the second largest national commercial radio station, behind Classic FM.

The GMG Radio owned station hopes to target the 40-plus audience on a regional and national level. It currently reaches a weekly audience of 2.6 million adults.

The rollout of the station is the first step in a strategy to create a strong national brand for Smooth Radio.

It will be broadcast via the Digital One DAB digital radio network across the brand’s five FM stations and regional DAB services in England including National DAB, Sky, Freeview and Freesat.

GMG says new regulations brought in by Ofcom under the Digital Economy Bill have enabled it to create a national radio service across the brand.

London, the North East, North East, East and West regions will share programming broadcast from GMG’s Manchester studios.

Listeners in Glasgow will continue to receive a local programme schedule during the drive time slot.

The stations presenters include music and broadcast stalwarts Pete Waterman, Tony Blackburn and Mark Goodier.

Stuart Taylor, Chief Executive of GMG Radio, said: “The future of radio is all about establishing strong brands, available across multiple platforms, and the future for Smooth is as a truly national station. This deal with Digital One will enable Smooth to develop into one of the strongest names in UK radio.”

Readers' comments (5)

  • Now that Smooth Radio have taken the national lead, expect Real Radio to follow suit.

    Unsuitable or offensive? Report this comment

  • i have wanted to see an alternative to bbc radio 2 for a long time.i welcome this news.its nice to have a choice.im a 57 year old guy.i like the radio 2 type music but its nice to have someone else 'doing it' as well.

    Unsuitable or offensive? Report this comment

  • i have thought for a long time radio 2 needs competition.im pleased to hear this news.

    Unsuitable or offensive? Report this comment

  • in response to Tim Brays comments

    Hi Tim
    I couldn't agree more, I to am 57 and I am a new listener just tuned in this morning. Fed up of all the rest, still missing Terry and now Sarah but loving smooth already !

    Unsuitable or offensive? Report this comment

  • hi wendy.thanks for your comment.they started on their ' full launch 'on 4th oct.i think that to fully compete with radio 2 they need to broaden their music.maybe play other types of music as well as 'pop'

    Unsuitable or offensive? Report this comment

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank