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Perfect experience

Wed, 15 May 2013 | By Steve Hemsley

The online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns.

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Aiming high

Wed, 15 May 2013 | By Lou Cooper

Under the latest radical reincarnation of google’s ranking algorithms, brands with quality content are likely to see higher search rankings but they still need to use tactical marketing.

> Click here for more Digital Strategy

Latest Supplements

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> Agency Opinions: Content Marketing


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> Agency Opinions: Field and Experiential Marketing


> The IDM Training Guide 2013


> The Marketing Academy Careers Guide 2013


> Agency Opinions: Market Research supplement 2012


> Agency Opinions: Design Supplement 2012


> Training Supplement 2012


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Wake-up call for brand identity

CMO Strategy March 2013 | By Jonathan Bacon

Nigel Pocklington, chief marketing officer of Hotels.com, explains how companies can sleep easier by bringing consistency to their global branding.

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Consumer behaviour: An appetite for new insight

CMO Strategy March 2013 | By Jonathan Bacon

Connected platforms such as smart TV are revolutionising marketing by allowing users’ habits to be monitored. Now chief marketing officers must get to grips with these powerful means of mining behavioural information.

> Click here for more CMO Strategy

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Data vs creativity

Data Strategy April 2013 | By Michael Barnett

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.

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Telematics: Captured by driving

Data Strategy April 2013 | By Morag Cuddeford-Jones

With collection of in-car telematics data already underway, the emerging ‘black box’ technology promises to deliver rich real-time information on consumer location, behaviour and product usage.

> Click here for more Data Strategy

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Something to believe in

Wed, 30 Jan 2013 | By Mary-Louise Clews

Trust in the media has been damaged along with trust in business, according to new research, so organisations need to develop more informal channels to connect effectively with their audiences, says Mary-Louise Clews.

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The year for sharing stories

Wed, 30 Jan 2013

Advertising Feature: The challenge for marketers in 2013 will be not just to tell stories, but to encourage their audiences to participate in the storytelling process, says Rebecca Grant, managing director consumer UK & EMEA at Cohn & Wolfe.

> Click here for more PR Strategy

Job of the Week

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Marketing terms that are reaching the boardroom in 2013: Part V

CMO Strategy March 2013 | By Marketing Week Reporters

Know your marchitecture from your custowner? Make sure you do with our latest instalment of need-to-know buzzwords…

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The long and the short

CMO Strategy March 2013 | By Maeve Hosea

Experts from seven leading brands discuss how proactive chief marketing officers should be in balancing branding and promotions

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Death of the CMO?

CMO Strategy supplement December 2012 | By Jo Roberts

Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.

> Click here for more CMO Strategy

PR Strategy

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Time to get into good habits

PR Strategy January 2013

Advertising Feature: The ‘healthy addiction’ trend is one of four trends that today’s marketers need to understand in order to relate to people as individuals, says Richard Medley, managing director of Nexus Communications.

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Doing more with less

PR Strategy 27 September | By Morag Cuddeford-Jones

Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.

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No erasing the past

PR Strategy 27 September | By Jo Roberts

Chief executives’ reputations are now recorded online forever.

> Click here for more PR Strategy

Digital Strategy

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Mobile comes of age

Wed, 15 May 2013 | By Michael Nutley

The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?

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Digital professional: Eren Ozagir, chief marketing and commercial officer, musicMagpie.

Wed, 15 May 2013 | By Michael Barnett

‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’

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Catching up with the customer

Digital Strategy February 2013 | By Nicola Smith

As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.

> Click here for more Digital Strategy

Data Strategy

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'People are requesting a much more personalised experience'

Data Strategy April 2013 | By Michael Barnett

Derren Maggs, managing director of betting odds comparison website Oddschecker, has adopted up-to-the-minute price changing technology that has taken all the anxiety out of the Grand National weekend.

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"Charities are trying to get to a one-to-one communication”

Wed, 13 Feb 2013 | By Michael Barnett

Romain Bertrand, head of marketing at JustGiving, talks to Michael Barnett about the psychology of generosity and how the growth of data is changing the way the organisation communicates with consumers.

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Data quality keeps the engine running well

Data Strategy February 2013 | By Steve Hemsley

Brands need more consistency in their data to achieve the single customer view they crave, and to target campaigns effectively across media channels and new platforms, such as targeted TV.

> Click here for more Data Strategy

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