Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know?
In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.
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In an era of round-the-clock news and social media controversies, marketers and PR professionals are being forced to raise their game. Now, more than ever, choosing the correct communications strategy is crucial.
When everyone’s discussing it, a brand attains celebrity status in its own right. that’s the beauty of positive news coverage, says Gary Freemantle, Clarion Communications’ chief executive.
The internet is going mobile and consumers worldwide are demanding a faster, richer online experience, so brands must adapt their websites quickly to suit the smallest screen.
’Advertising should not be obtrusive or compromise the design of your website.’
Marc Speichert to lead the cosmetics company’s push into digital media.
Exit of three senior marketers and decision not to replace top marketing role the latest suggestions company is shifting focus away from consumers.