Find out about our exclusive CMO Strategy Films on the uses of research
This week we published our first CMO Strategy magazine within Marketing Week. See a trailer here for our accompanying video series in partnership with Quadrangle.
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Marketing terms that will reach the boardroom in 2012
Marketing is full of buzzwords, and while we never encourage the use of jargonistic phrases, Marketing Week’s experts set out four terms that you may need to explain to your chief executive this year.
Chief marketing officer vs marketing director
Hands on, at all levels: How does the role of a modern CMO differ from that of a marketing director? What are the main challenges faced? Just two questions Maeve Hosea posed to CMOs from various industries to build up a profile of the position.
Marketing Tactics
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To win, you need strategy
‘Everyday dominated by your narrative, you win: everyday spent of your opponents’, you lose’
Firms need PR's punch
Business innovators are employing PR professionals as strategists to steer corporate brands forward, recognising that they possess the right skills to engage with consumers and stakeholders
Mapping out the high street
Consumers are increasingly happy to receive marketing messages via their mobile phones, as long as they offer something of specific, targeted value. Location-based marketing is a great way for brands to do just that
It's video, but not as you know it
‘Mobile can deliver the rich branding experience of TV ads on a platform that is personal and always-on’
Data holds key to the future
Predictive analytics enables companies that have gathered high quality data about customers’ past and present behaviour to reduce churn and save on marketing by anticipating what they will do in the future.
Q&A: Jim Stikeleather, chief innovation officer, Dell
Jim Stikeleather is chief innovation officer at Dell. Lucy Handley speaks to him about managing data in a large business, how to make the most out of data produced by social media, and cyber crime.
