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Sticking with the stereotype is one of the surest guarantees of failure
Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Latest from Mark Ritson
Coke sparkles with the power of innovation
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
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In Depth Digital
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Latest Digital News
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Featured
PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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Featured
A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Jobs
Wednesday, 19 June 2013
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- Strategies & Tactics
- CMO Strategy
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Cover
A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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Masterclass
Buying into the brand
When the owners of BrandAlley UK decided to sell the designer sales website, marketing and PR director Melissa Littler put her money where her mouth is and, with the rest of the management team, bought the company.
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Video
A masterclass in segmentation Video
What are the learnings for marketers from three video case studies on segmentation? Co-op director of group marketing Gill Barr, marketing professor Patrick Barwise and Marketing Week editor Ruth Mortimer discuss the essential lessons from ‘The Uses of Research’ video series devoted to segmentation, created by the exclusive partnership between Marketing Week and Quadrangle.
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CMO Clubhouse
A manifesto for CMOs
Marketing Week and sister brand Econsultancy have launched a modern marketing manifesto. We ask top CMOs what they think of it and what they believe the philosophy of marketing should be.
RSS feed for Getting on the board
Getting on the board
Boarding pass
The ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.
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Senior Brand Manager - Corporate Affairs
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Marketing Manager
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Business Development Manager – Real Estate
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