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The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Opinion
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Latest opinion
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Latest from Mark Ritson
The gloves are off: the rise of anti-marketing
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Trends
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What we like
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
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In Depth Digital
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Latest Digital News
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Featured
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Strategies & Tactics
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Featured
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
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Adjusting to the multi-screen age
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
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Jobs
Saturday, 25 May 2013
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Consumer behaviour: An appetite for new insight
Connected platforms such as smart TV are revolutionising marketing by allowing users’ habits to be monitored. Now chief marketing officers must get to grips with these powerful means of mining behavioural information.
Death of the CMO?
Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.
Job of the Week
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
