The Uses of research
Conducting robust research and implementing findings are vital for developing effective strategies. This trailer outlines the must-watch series of videos you can find here created by Marketing Week and Quadrangle on research. |
Segmentation
'The Uses of Research' - Introduction to Segmentation Video
Marketing Week editor Ruth Mortimer introduces this series of videos on the importance of research, produced in partnership with Quadrangle. The series begins with a study of segmentation.
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A masterclass in segmentation Video
What are the learnings for marketers from three video case studies on segmentation? Co-op director of group marketing Gill Barr, marketing professor Patrick Barwise and Marketing Week editor Ruth Mortimer discuss the essential lessons from ‘The Uses of Research’ video series devoted to segmentation, created by the exclusive partnership between Marketing Week and Quadrangle.
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'The Uses of Research' - Segmentation: HMRC Video
Segmentation changed the culture at HMRC so it became customer-focused and stopped thinking of non-payers of tax as criminals. Find out how the strategy paid off in the third in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
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'The Uses of Research' - Segmentation: Microsoft Video
Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
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'The Uses of Research' - Segmentation: Sony Music Video
The importance of segmentation is examined in this first of an essential series of videos from Marketing Week and Quadrangle. This downloadable video shows how Sony Music has leveraged segmentation for greater success.
