Cover Story
Personalisation: Walk the line
Marketers have a range of targeting tools at their disposal, but while these techniques offer great potential there’s a risk of reputation damage unless they are employed with caution.
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Data Professional
Q&A: Fred Prego, insight and reward director, Game
’When you are working on insight and data and CRM, it is important to be able to understand numbers, but in my opinion there is much more than that’
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CRM Manager
Ball & Hoolahan -
Senior Brand Manager - Corporate Affairs
Michael Page Marketing -
Marketing Executive
VINCI Park -
Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
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Data Mine
Programmatic buying: Get with the programme
Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying.
Latest News
ICO fighting a losing battle over spam calls and texts
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.