Cover Story
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
Data Professional
'People are requesting a much more personalised experience'
Derren Maggs, managing director of betting odds comparison website Oddschecker, has adopted up-to-the-minute price changing technology that has taken all the anxiety out of the Grand National weekend.
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Data Mine
Telematics: Captured by driving
With collection of in-car telematics data already underway, the emerging ‘black box’ technology promises to deliver rich real-time information on consumer location, behaviour and product usage.
Latest News
Is privacy the next public health problem?
This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity.