Cover Story
Data holds key to the future
Predictive analytics enables companies that have gathered high quality data about customers’ past and present behaviour to reduce churn and save on marketing by anticipating what they will do in the future.
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Data Professional
Q&A: Jim Stikeleather, chief innovation officer, Dell
Jim Stikeleather is chief innovation officer at Dell. Lucy Handley speaks to him about managing data in a large business, how to make the most out of data produced by social media, and cyber crime.
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
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Data Mine
Mind the data skills gap
The impending global shortage of data skills professionals has serious implications for marketers, who face ever-increasing pressure to prove their worth and get maximum value from customer data.
Latest News
Nectar looks to digital for younger user boost
The loyalty programme hopes to start building relationships earlier than it has traditionally.