Cover Story
Mobile comes of age
The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?
Sponsored feature
See no evil, hear no evil
Industry Attitudes: Marketers have surprisingly informal approaches to online brand protection and only worry about the threats they can see, according to Marketing Week’s research. They should be more concerned about the ones they can’t, writes Michael Barnett.
Click with your customers
Email campaigns need to be more sophisticated than ever to stand out and achieve clicks, with high levels of targeting and segmentation, a strong visual presence and relevant, compelling content.
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Digital Professional
Digital professional: Eren Ozagir, chief marketing and commercial officer, musicMagpie.
‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’
Search
Google introduces ‘conversational search’
‘OK Google’ anticipates users’ next requests in voice search update.
User experience
Perfect experience
The online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns.
