Cover Story
Mapping out the high street
Consumers are increasingly happy to receive marketing messages via their mobile phones, as long as they offer something of specific, targeted value. Location-based marketing is a great way for brands to do just that
Search
Be a social media climber
Managing your brand’s reputation online has got a whole lot harder now that social media comments have a bearing on search results. Nicola Smith talks to top brands on how they stay prominent in listings, particularly with the arrival of Google+
Mobile
Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Telesales redefined
Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options…
You've got to be agile to keep up with mobile
Marketers discuss how they are maximising the potential of ever-evolving technologies on Apple and Windows-based mobile platforms.
Email marketing: insights from the inbox
Despite rapidly evolving digital media, when used properly, email remains a great way to reach consumers. Maeve Hosea talks to industry experts about their strategies to make sure email communications have the desired effects.
Virals
How viral video could do more than a TV ad
A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce. Sean Hargrave looks at the best formula to give videos the contagious nature they need.
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
Sponsored feature: mobile
It's video, but not as you know it
‘Mobile can deliver the rich branding experience of TV ads on a platform that is personal and always-on’
Video
The power of film
Online video is predicted to capture 32% of online display spend by 2015. Nicola Smith looks at the innovations brands are using to make their video content stand out and reach the right people
The brand as broadcaster
It is no longer just broadcasters creating online video content, and there are increasing opportunities for advertisers to engage consumers in the space.
Social Media
Finding your social niche
This is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s…
Sharing data among friends
The social graph is an evolution of retargeting, offering brands the ability to target customers via their social activity online as well as that of their friends.
Pulling in the same direction
From ’e-commerce’ to ’f-marketing’, seamless social media integration is redefining the essence of brand/consumer interaction.
Digital Professional
Q&A: Georges-Edouard Dias, L'Oreal
“Purchasing is the point when you can start to have a conversation…”
