PR Strategy September 2013
In an era of round-the-clock news and social media controversies, marketers and PR professionals are being forced to raise their game. Now, more than ever, choosing the correct communications strategy is crucial.
PR Strategy September 2013: Advertisement features
In the world of earned media, basic data monitoring is no longer enough, says Jeremy Cowles, Ebiquity’s director of online earned media insight.
Following a series of corporate crises this summer, Focus PR’s managing director Hilary Crossing, unveils an innovative strategy to protect clients from reputational damage.
Online connections are easy. to be truly successful, you need to make friends in the real world, as Tanya Hughes, Talk PR’s managing director explains.
No matter how pertinent your content is, it’s useless if nobody reads it. You need to think smart to get noticed, says Tom Ritchie, UK managing director of PR software provider Cision.
The unstoppable rise of digital media is changing the PR landscape for good – but forward-thinking agencies are meeting the challenge, says Natalie McLean-Reid, managing director of BWP primal.
When everyone’s discussing it, a brand attains celebrity status in its own right. that’s the beauty of positive news coverage, says Gary Freemantle, Clarion Communications’ chief executive.