Trust in the media has been damaged along with trust in business, according to new research, so organisations need to develop more informal channels to connect effectively with their audiences, says Mary-Louise Clews.
With an increasing number of mothers using search engines to plan activities, family centric PR strategies are using a wide range of multimedia tools – such as social networks and online films – to reach tech-savvy parents. Jonathan Bacon reports.
The riots that rocked London last summer caused widespread panic. Nicola Smith reveals how one council’s use of social media to stop the hysteria spreading led to it doubling its Twitter followers and boosting residents’ trust.
Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.
Joel Morris, public affairs and communications director of Coca-Cola GB and Ireland, tells Lucy Handley about dealing with criticism from IOC president Jacques Rogge and the company’s Olympic legacy plans.