Research Viewpoints Supplement

- Trending Topics
  - The top 100 most valuable global brands
    
    Thu, 24 May 2012
  - How brands close to the edge can keep their cool
    
    Thu, 17 May 2012
  - Losing the digital game
- Marketing Trends
  - Offering a bit more than a free sample
    
    Thu, 24 May 2012
  - Getting to grips with the finer points of 'big data'
    
    Thu, 24 May 2012
  - Finding the brightest and the very best
What we like
Waxing lyrical about the future of music discovery

Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.

- Data Strategy
  - Data holds key to the future
    
    Data Strategy April 2012
  - Mind the data skills gap
    
    Data Strategy April 2012
- Digital Strategy
  - Mapping out the high street
    
    Digital Strategy Supplement - May 2012
  - It's video, but not as you know it
    
    Digital Strategy Supplement - May 2012
Shining on the small screen

With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.