In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. Brands must realise it is not just a case of setting up a profile page; that there is a range of social-media channels available to them. Read more

Click here to read Social Media: 2008 Online

Click here to read Social Media: 2008 Online: Digital Edition