Tesco reveals BOGOF-Later to reduce food waste
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Tesco is to offer a staggered approach to buy one get one free (BOGOF) promotions in a bid to reduce waste.
Consumers will be able to buy pick up their second, free product at a later date, instead of having to take both at the same time.
Sir Terry Leahy, Tesco chief executive revealed the BOGOF - Later plan at the launch of the “Consumers, business and climate change” report published by Manchester University’s Sustainability Consumption Institute, today (16 October)
BOGOF deals came under fire in the Government’s Food 2030 report in August for encouraging shoppers to buy products they didn’t need and contributing to high levels of food waste.
The Tesco chief pledged that Tesco would become a carbon neutral business by 2050 and revealed a number of initiatives designed to reduce the carbon emissions in the retailer’s supply chain and measures to help consumers reduce their carbon emissions.
The green Clubcard points scheme will be extended to encourage carbon conscious purchasing, and customers can access the “Tesco Home Energy and Emissions Service” to get advice on home insulation and green energy use.
Leahy says: “For Tesco a revolution in green consumption is a fantastic opportunity to break the link between consumption and emissions, and in doing so to satisfy a new consumer need, and grow our business. That is the goal of a sustainable business.”
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Readers' comments (5)
Jonathan Watts | Fri, 16 Oct 2009 10:48 pm
very good idea, not sure they will be carbon neutral by 2050 if ever, but the idea is a brilliant one, always been a fan of tesco.
keep on thinking Tesco
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Danielle Pinnington, Managing Director, Shoppercen | Tue, 20 Oct 2009 10:16 am
As our research has shown shoppers are looking to avoid waste by developing prudent behaviour, and this initiative could tap into that trend whilst also encapsulating the on-going appeal of the BOGOF. That said, it’s not yet clear how this new mechanic would work - is the shopper effectively getting a voucher for a free product later? And what about those who actually want the free product now? How shoppers positively view this initiative could be dependent upon the delivery of the mechanic in-store.
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Daniel Clark | Wed, 21 Oct 2009 10:53 am
This is an brilliant idea and one I'm sure Tesco's competitors will follow suit with shortly after.
Im not a massive fan of Tesco's 'world domination' approach but you can't help but admire them in their dynamic approach and brilliant marketing campaigns. Any company of this size taking big steps to reduce their carbon footprint should be praised and commended.
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Ollie Gandy | Wed, 21 Oct 2009 4:42 pm
Simple and classic bounceback.
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Bengisu Bayrak | Sun, 29 Nov 2009 9:58 pm
This kind of a socially responsible behaviour should be appreciated. Why not the others follow TESCO?
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