Marketing Week
Tesco
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Blinkbox to leverage Tesco parentage
Tue, 22 May 2012
Blinkbox to launch more joint initiatives with Tesco and ramp up social media as it looks to position as brand that offers the ‘greatest movie experience’.
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Tesco revives Clubcard Exchange
Mon, 14 May 2012
The month-long promotion comes just a month after the supermarket announced it would be investing in areas such as promotion and pricing strategies.
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Tesco to ramp up personalisation through mobile
Thu, 3 May 2012
Tesco is looking to increase the level of personalisation in its mobile marketing in a bid to make the channel more effective.
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Tesco rolls out ads for Everyday Value
Mon, 30 Apr 2012
Tesco champions improved quality of its Everyday Value own-label range in latest ad campaign.
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Tesco marketing: unclear, irrelevant and not very successful
Thu, 19 Apr 2012
Tesco has pledged to make its marketing “better, clearer and more relevant” as part of a turnaround strategy…
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Tesco casts doubt over future of Price Drop
Wed, 18 Apr 2012
Tesco has hinted that its Big Price Drop could be jettisoned after admitting that it needs to ‘have a different kind of conversation with shoppers’.
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Tesco to invest in ‘better’ marketing to arrest decline
Wed, 18 Apr 2012
Tesco pledges ‘better’ marketing as part of a £1bn turnaround plan for its UK business.
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‘Questionable marketing hurting Tesco’
Thu, 12 Apr 2012
Analyst warns that ‘questionable marketing’ has caused significant brand damage to Tesco.
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Tesco signals advertising overhaul
Wed, 11 Apr 2012
Tesco is calling a review of its ad agencies as part of an overhaul of business strategy.
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Why Tesco must learn that less is more
12 April 2012
‘The lack of focus under the Clarke regime is probably the biggest reason for Tesco’s decline’
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Tesco targets Everyday people
Thu, 5 Apr 2012
Tesco’s relaunched Everyday Value range is a welcome and long overdue refresh of the supermarket’s basic range.
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Tesco overhauls Value range
Wed, 4 Apr 2012
Tesco is renaming its value range as Everyday Value with new packaging and a focus on healthier ingredients.
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Tesco launches llama-themed snack range
Tue, 27 Mar 2012
Supermarket launches its latest ‘venture brand’ to shake up the snacks category.
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Brands sign calorie reduction pledge
Mon, 26 Mar 2012
Coca-Cola, Mars and Tesco are three of a raft of brands and retailers that have agreed a deal with the government to reduce calories.
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New Tesco leadership, new marketing opportunity
Thu, 15 Mar 2012
Richard Brasher’s shock exit as CEO of Tesco in the UK and Group CEO Philip Clarke’s decision to be more involved in the running…
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Tesco UK CEO Brasher in shock exit
Thu, 15 Mar 2012
Richard Brasher, Tesco’s UK CEO, is to step down from the supermarket after overseeing a period of disappointing sales.
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Tesco unveils market share fightback plan
Mon, 5 Mar 2012
The UK’s biggest supermarket has unveiled a major store refresh and recruitment programme in market share clawback bid.
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Tesco trials Facebook virtual fitting room
Wed, 29 Feb 2012
Tesco launch Facebook-based fitting room to encourage more consumers to shop online.
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Tesco overhauls senior marketing team
Tue, 28 Feb 2012
UK marketing director Carolyn Bradley to take on global role amid a restructure.
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Tesco ups Price Drop marketing
Mon, 27 Feb 2012
Tesco hopes to deepen engagement with the campaign through Facebook.
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Tesco in CSR push
Thu, 23 Feb 2012
Tesco launches campaign to encourage customers to donate Clubcard points to fund rainforest conservation work.
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Tesco sets up charity to drive new brand
Mon, 20 Feb 2012
The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ - feminine care brand Halo.
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Tesco slams ad watchdog over ‘unclear’ ruling
Fri, 10 Feb 2012
Tesco has slammed the advertising watchdog as “confused” after its complaint against an Asda advertisement was rejected earlier this week.
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Asda and Tesco avoid censure
Wed, 8 Feb 2012
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
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The Secret Marketer: Are retailers ready for foreign visitors?
2 February 2012
As part of my retail audits, I visited out-of-town factory outlet Bicester Village. I haven’t been there for a…
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Fairtrade partners with Tesco and M&S for clothing push
Tue, 31 Jan 2012
The Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.
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Tesco in carbon footprint u-turn
Mon, 30 Jan 2012
Tesco is dropping the Carbon Trust logo from packaging as the British Retail Consortium prepares to update on the retail sector’s sustainability progress.
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Tesco faces ad ban for misleading £5 promo
Thu, 26 Jan 2012
Tesco is facing censure after its £5 ‘thank you’ voucher promotion attracted complaints for being misleading.
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Tesco returns to vouchers after sales drop
Wed, 18 Jan 2012
Tesco is turning to loyalty vouchers after admitting that its marketing strategy in the run up to Christmas failed.
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Tesco to build global F&F brand
Tue, 17 Jan 2012
Tesco has unveiled a franchise model for its F&F clothing brand as part of its strategy to turn the fashion line into a global brand.
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Tesco marketing isn’t making any waves
Thu, 12 Jan 2012
Now that Christmas is no more than a tiny dot in the distant past, all thatremains is for supermarkets to countthe beans and weigh up theirperformance.
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Tesco readies service changes after "disappointing" sales
Thu, 12 Jan 2012
Tesco’s “disappointing” Christmas performance has prompted analysts to call for a rethink of marketing strategy.
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Tesco value perception falls dramatically
Tue, 20 Dec 2011
Consumer perception of Tesco’s value has fallen dramatically in the past year, according to YouGov, despite Tesco’s aggressive marketing activity.
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Tesco posts “weak” UK sales but buoyed by price cuts
Thu, 8 Dec 2011
Tesco has posted a “weak” sales performance in the UK in its latest quarter, blaming rising living costs and subdued demand for non-food items.
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Tesco Big Price Drop boosts shopper numbers
Tue, 6 Dec 2011
Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.
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Tesco drives online/physical movie service following Blinkbox acquisition
Thu, 1 Dec 2011
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox.
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Staff salaries are route to Tesco Bank “big player” status
Thu, 1 Dec 2011
Tesco could make its 400,000 staff its first current account customers.
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Tesco eyes FMCG in brands push
Thu, 24 Nov 2011
The supermarket is planning to expand its “venture brands” portfolio into household cleaning and personal care products.
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Tesco electricals are burning bright
Thu, 24 Nov 2011
Things might be looking up for Dixons as it reports improving performance, but now that Best Buy is
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Tesco adds Christmas Price Drop to festive marketing activity
Wed, 23 Nov 2011
Tesco is ramping up its festive marketing with price cuts and digital activity across its food, clothing and electricals divisions.
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Tesco festive ad to focus on 'real' customers
Thu, 17 Nov 2011
Supermarket celebrates “real people” in 12 UK cities for Christmas brand campaign.
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Tesco partners with London Gay Pride
Mon, 24 Oct 2011
Tesco becomes major sponsor of gay festival London Pride as it outlines plans to host its biggest ever London event.
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Supermarkets’ value perception falls
Fri, 21 Oct 2011
Supermarkets ramp up price activity but value perception falls, according to YouGov data.
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Tesco customers positive on price cuts
Wed, 5 Oct 2011
Tesco claims that early customer reaction to its £500m Price Drop has been positive, though it was too early to say whether it has had an impact on sales.
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Sainsbury’s outperforms Tesco
Wed, 5 Oct 2011
Sainsbury’s says “great value and high quality” offer has helped maintain “strong” sales.
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Tesco pins hopes on promotions to boost UK
Wed, 5 Oct 2011
Tesco reports falling sales in the UK but says price cuts will “seize the advantage” from rivals.
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Tesco marketing will continue to be “broad church”
Wed, 28 Sep 2011
Tesco’s marketing director says the supermarket’s marketing message as its price cuts get early approval from customers.
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Asda hits back as price war intensifies
Mon, 26 Sep 2011
Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.
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Asda and Sainsbury’s slam Tesco’s Big Price Drop
Fri, 23 Sep 2011
Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.
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Tesco ends Double Points and cuts prices
Thu, 22 Sep 2011
Tesco is to end its Double Clubcard points promotion as it unveils £500m worth of price cuts.
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Tesco sausages ad banned
Wed, 14 Sep 2011
A Tesco ad for its Butchers Choice sausages has been banned for making misleading claims about how the pigs used to make them are reared.
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Tesco to pull out of Japan
Wed, 31 Aug 2011
Tesco is to sell its business in Japan after eight years because it cannot build a scalable business in the region.
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Dame Kelly and Tesco sport a new range
Fri, 26 Aug 2011
Tesco has collaborated with Dame Kelly Holmes to design a range of sports clothing and exercise equipment.
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New brand magazines challenge consumer titles
Thu, 18 Aug 2011
ABC: Branded customer magazines are continuing to challenge consumer titles with new launches and improved circulation figures, according to the latest ABC figures, as brands seek to bolster marketing messages with branded editorial content.
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Brands taking the law into their own hands
18 August 2011
Imagine if hit TV show This Life had been set in a supermarket, rather than around a swanky law office. That might sound strange, but from the end of this year any company will be able to apply to offer legal services.
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Sainsbury’s to price match Tesco and Asda
Tue, 16 Aug 2011
Sainsbury’s is to introduce a price promise to match Tesco and Asda on 12,000 branded goods.
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Tesco introduces ‘Just Discovered’ brand
Mon, 15 Aug 2011
Tesco has introduced a brand mark to highlight exclusive products and differentiate its product range from rivals.
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Tesco bolsters UK comms team
Thu, 11 Aug 2011
Tesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
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Tesco rejects price fixing claim after £10m fine
Wed, 10 Aug 2011
Tesco has rejected a ruling that it colluded with other retailers and suppliers to fix the price of cheese and milk.
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Retailers defend plastic bag record
Fri, 29 Jul 2011
Supermarkets have defended their efforts to reduce carrier bag use after being slammed by the Government for a 5% rise in plastic bags used at checkouts in the past year.
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Tesco to offer free wi-fi as part of new growth plan
Mon, 25 Jul 2011
Tesco is to offer free wi-fi instore in a bid to stay in touch with changing shopping habits.
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The “Big Four” supermarkets already cater to the customer spectrum
Thu, 21 Jul 2011
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Tesco launches first customer mag in China
Thu, 7 Jul 2011
Tesco is launching what it claims is the first retail customer magazine in China as part of is expansion in the region.
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Tesco Facebook promotion prompts thousands of complaints
Mon, 4 Jul 2011
Tesco has received more than 1,000 complaints from customers about a Facebook voucher promotion that suffered technical problems because it was over-subscribed.
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Stick to running your supermarkets Tesco
23 June 2011
Twenty-one years ago your humble marketing columnist was a not so humble marketing student. Back then I was in love withcomplexity. The more difficult the marketing theory, the more important and useful I felt it had to be to marketing practice.
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Discounters continue to gain as Asda stumbles
Tue, 21 Jun 2011
Asda is losing market share at the hands of discount supermarkets Aldi and Lidl, according to the latest supermarket share figures from Kantar Worldpanel.
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Tesco’s UK sales slide
Tue, 14 Jun 2011
Tesco's UK sales fell in the first quarter as cautious customers continued to cut back on spending.
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Data at centre of turf war in finance sector
09 June 2011
Financial services brands face a turf war with non-traditional players such as retailers and even airlines, who are gaining ground thanks to their use of data.
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Tesco poaches agency chief in digital push
Tue, 7 Jun 2011
Tesco has poached direct marketing agency EHS 4D chief executive Matt Atkinson to help it expand its digital operations worldwide, as group digital marketing officer.
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Top retailers guide on responsible kids marketing
Fri, 3 Jun 2011
The UK’s biggest retailers have issued guidelines for the sector on selling and marketing clothing to children ahead of the publication of a Government-commissioned report that is expected to criticise shops that sell risqué clothes for kids.
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Tesco Clubcard creates hype with "flash sales"
Wed, 1 Jun 2011
Tesco has introduced Groupon-style limited time promotions as part of its Clubcard reward programme.
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Tesco looks to new brands
Tue, 31 May 2011
Tesco plans to extend its range of owned product brands such as its F&F and Technika brands, and will introduce more food and non-food brands in the next few months.
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Tesco to launch ad-funded TV show
Fri, 27 May 2011
Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand as part of its commitment to helping customers eat healthily.
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Supermarkets are starting to take social seriously
Thu, 26 May 2011
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Supermarkets enjoy a bounceback in May
Tue, 24 May 2011
The grocery sector returned to “respectable” growth in May following lacklustre performance earlier in the year.
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Tesco fills group strategy role
Wed, 18 May 2011
Tesco has moved its head of Japan to take up the role of group strategy director.
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Can Mary Portas save the high street?
Wed, 18 May 2011
Just as Mary Portas is appointed to take stock of the UK high street and orchestrate its revival, it’s dealt another crushing blow. This time in the shape of
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Tesco CEO outlines “new vision”
Wed, 11 May 2011
Tesco’s CEO Philip Clarke has outlined his 7-point “new vision” for the global supermarket chain.
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E.on and Tesco team up
Fri, 6 May 2011
Tesco has teamed up with E.on so that customers can pay their energy bills with Clubcard vouchers, in a bid to rival Sainsbury’s energy partnership with British Gas.
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Banksy and his Tesco petrol bomb
Thu, 5 May 2011
Banksy is getting in on the action following the petrol bomb riots that erupted when Tesco opened a new store in his home town of Bristol last week.
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A promise should be a promise
Thu, 5 May 2011
It’s old news that consumers are getting more savvy and forcing retail marketers to be cleverer in their strategies but by backing out of its double the difference deal, Tesco seems to think shoppers are getting a bit too savvy.
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Tesco pulls “double the difference” offer
Thu, 28 Apr 2011
Tesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.
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Tesco to ramp up social media in “sharper” marcoms drive
Wed, 20 Apr 2011
Tesco says it must improve its marketing to drive growth in the UK after reporting falling sales in the final quarter of the year.
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Tesco buys into Blinkbox
Wed, 20 Apr 2011
Tesco has bought an 80% stake in video-on-demand service Blinkbox as part of its push into the home entertainment market.
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Tesco CEO says UK business “can do better”
Tue, 19 Apr 2011
Tesco says it must improve its marketing to drive growth in the UK after reporting falling sales in the final quarter of the year.
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Supermarkets are using the ASA as a pawn in the price game
Thu, 14 Apr 2011
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Supermarkets keep up ad complaint pressure
Wed, 13 Apr 2011
Tesco has been rapped by the advertising watchdog in the latest round of supermarket complaints about aggressive marketing tactics by rivals - but Asda has escaped censure for its campaign.
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Tesco drives into the car sales market
Mon, 4 Apr 2011
Tesco is moving into the automotive market with the launch of a second hand car sales website.
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Tesco named most valuable retail brand
Thu, 31 Mar 2011
Tesco has been named the UK’s most valuable retail brand in a global report by Interbrand.
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Supermarkets face sudden slowdown
Tue, 29 Mar 2011
The supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.
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Tesco caps Asda refund offer
Fri, 25 Mar 2011
Tesco has been forced to cap an offer to reimburse shoppers that find goods cheaper at rival Asda after receiving a flood of refund requests.
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Tesco turns to kids for advice
Fri, 18 Mar 2011
Tesco is creating an advisory board made up of children to shape the direction of its Tesco for Schools & Clubs programme.
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Brands sign up to Government’s healthy living “deal”
Tue, 15 Mar 2011
More than 150 brands have signed up to the Government’s “Responsibility Deal” to promote healthy living.
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Tesco grows Facebook community with official page
Mon, 14 Mar 2011
Tesco has launched an official Facebook page as part of its strategy to expand its social media community.
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Tesco launches £200m price cuts
Mon, 28 Feb 2011
Tesco has marked the week Sir Terry Leahy is replaced as chief executive by stepping up its price war with Asda.
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Tesco to focus on tablets
Thu, 24 Feb 2011
Tesco.com will consolidate its mobile app portfolio and focus on development for tablet devices in 2011.
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Tesco’s global growth to outpace rivals
Thu, 17 Feb 2011
Tesco is set to grow more quickly than its global rivals Wal-Mart, Metro and Carrefour in the next five years.
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Tesco Race for Life ad stars Paula Radcliffe
Wed, 16 Feb 2011
Tesco has signed British marathon runner and Olympian Paula Radcliffe to star in its first TV ad campaign to support its partnership with Cancer Research UK’s Race for Life.
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M&S poaches head of Tesco.com
Mon, 7 Feb 2011
Marks & Spencer has appointed former Tesco.com CEO Laura Wade-Gery to head up its multi channel operations.
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Is your price strategy broken?
3 February 2011
Retail is a fiercely competitive sector, but exclusive research shows that while shops might try to beat each other on price, consumer perceptions of how cheap or expensive brands are is not as simple as seeing what rings up when the barcode is swiped.
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Customers rank Waitrose top of the shops
Thu, 27 Jan 2011
Waitrose has been crowned the UK’s favourite supermarket for customer satisfaction, beating the “big four” supermarkets for the second year running.
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Tesco launches daily dozen price campaign
Mon, 24 Jan 2011
The New Year price war between Asda and Tesco has intensified after Tesco launched a “daily dozen” price pledge to counter what it claims is Asda’s “false” price guarantee.
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Tesco press ads ramp up price war
Fri, 21 Jan 2011
The war of words between the UK’s biggest supermarkets has intensified with Tesco and Asda launching tit-for-tat press campaigns.
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Tesco creates UK board ahead of new CEO
Fri, 7 Jan 2011
Tesco has created a dedicated UK management board with two new commercial appointees ahead of Richard Brasher taking over as UK CEO in March.
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Tesco unveils first TV ad for grocery shopping app
Wed, 5 Jan 2011
Watch Tesco’s new app ad here.
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Tesco hopes cash for gold service will be worth bullions
Tue, 4 Jan 2011
Tesco has launched a new cash for gold service, to take advantage of soaring prices for the precious metal.
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Tesco launches Brand Boutique
Fri, 17 Dec 2010
Tesco has introduced a fashion boutique on its clothing website to sell branded clothing and expand is presence as a fashion retailer.
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Tesco seeks to boost engagement through increased social media activity
Wed, 17 Nov 2010
Tesco is ramping up its social media activity, with units from within the business, including Tesco Bank, preparing to boost their promotional campaigns on Facebook and Twitter.
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Tesco doubles rewards in time for Christmas
Wed, 3 Nov 2010
Tesco is launching a second Big Clubcard Voucher Exchange as part of its efforts to woo shoppers in the run up to Christmas.
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Britain’s Got Talent judge stars in Tesco campaign
Mon, 1 Nov 2010
Tesco has signed up Amanda Holden to star in its Christmas campaign.
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Tesco trials smartphone barcodes in ads
Wed, 27 Oct 2010
Tesco is introducing press ads that use smartphone readable barcodes in a bid to make mobile shopping more convenient.
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Tesco boosts Clubcard online and iPhone app
Tue, 26 Oct 2010
Tesco is boosting its digital activity with the launch of Clubcard online and an overhaul of its iPhone app.
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Tesco pledges £1.3bn Christmas savings
Mon, 25 Oct 2010
Tesco has pledged to run a major Christmas campaign that will save customers £1.3bn with festive promotions and Clubcard deals.
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Tesco champions recipes with food partnership
Sat, 23 Oct 2010
Tesco has partnered with recipe website MyDish.co.uk to champion British family meals and boost its foodie credentials.
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Tesco overhauls Clubcard rewards
Thu, 21 Oct 2010
Tesco is cutting some of the rewards available in its Clubcard loyalty scheme in a bid to keep running the Double Points promotion.
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Heinz works with supermarkets on digital campaign
Wed, 13 Oct 2010
Heinz is working with supermarket giants Asda, Morrison’s, Sainsbury’s and Tesco to promote a seven-figure, digitally led campaign for Heinz Tomato Ketchup.
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Sir Terry Leahy says marketers have great CEO potential
Wed, 13 Oct 2010
Marketers make the best CEOs and more should be represented in company boardrooms, according to Tesco boss Sir Terry Leahy.
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Tesco gives birth to new baby store
Tue, 28 Sep 2010
Retail giant Tesco has launched a bid to rival Mothercare by unveiling plans to open a series of standalone baby stores.
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Waitrose pledges Tesco price match
Mon, 27 Sep 2010
Waitrose is to take on rival Tesco by matching its prices on 1,000 branded products, as it continues to win customers and sales following the successful ad campaign featuring celebrity chefs Delia Smith and Heston Blumenthal.
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Tesco gets ambiguous Asda ad banned
Wed, 22 Sep 2010
Tesco has successfully managed to get an Asda ad banned by the advertising watchdog after objecting that the ad’s claims were ambiguous.
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Is there anything Tesco won’t trial?
Wed, 25 Aug 2010
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Tesco puts click and collect model to the test
26 August 2010
Tesco’s launch of the nation’s first drive-thru supermarket service will give the retailer the edge in the online grocery business, according to a leading retail analyst.
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Tesco trials drive-thru grocery
Mon, 23 Aug 2010
Tesco is launching the nation’s first drive-thru supermarket service today (23 August) to help its customers manage their time.
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Tesco chief tipped to become FA chair
Wed, 11 Aug 2010
Tesco chief executive Sir Terry Leahy is said to be the front runner to become the next chairman of the Football Association.
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Amazon, Tesco and M&S named most popular email marketers
Wed, 11 Aug 2010
Amazon, Tesco and Marks & Spencer are the most popular email marketers with consumers, according to research from the IAB and its research partner iCD.
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Tesco brings mobile shopping into the mainstream
Wed, 4 Aug 2010
Tesco, the UK’s largest retailer, is aiming to take the nascent mobile commerce sector into the mainstream by launching its first transactional mobile app.
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Tesco launches £140m Clubcard promotion
Mon, 2 Aug 2010
Tesco has launched its biggest ever August Clubcard mailing.
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Sir Terry Leahy to retire in Tesco board overhaul
Tue, 8 Jun 2010
Tesco chief executive Sir Terry Leahy is to retire as part of a senior management overhaul that sees him replaced by head of international Philip Clarke.
