The rise of the chief customer officer post
Share
Our piece about the inevitable rise of the chief customer officer prompted much discussion. Here are some views:
The article says that “more than half have already appointed a CCO”. There are only 22 CCOs within the Fortune 500, and expanding the reach to the Fortune 1000 yields only another four. Thus, for a random sample of marketers to have such a large concentration of CCOs is ludicrous.
A CCO’s competencies are new and don’t currently exist within a traditional marketing department… but marketing is often a natural candidate because of its work in customer data and campaigns. But it should not be a slam-dunk that this work is led from marketing.
Jeanne Bliss, Customer Bliss
Readers' comments (1)
FFcommunicator | Wed, 6 Jan 2010 2:33 pm
Chief Customer Officers must practice trustcasting rather than marketing. http://www.famefoundry.com/1540/10-resolutions-for-success-in-2010-and-beyond
@FFcommunicator
Fame Foundry
Charlotte Website Design
Unsuitable or offensive? Report this comment