Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
The console battle is back on.
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
The console battle is back on.
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
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