Marketing Week
Thomas Cook
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Thomas Cook names CEO
Thu, 24 May 2012
Tour operator looks beyond travel industry for boss to drive turnaround strategy.
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Thomas Cook cites marketing for gains
Wed, 28 Mar 2012
The holiday company hails its recently launched marketing campaign an early success after online uplift.
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Thomas Cook preps 'biggest ever campaign'
Thu, 8 Mar 2012
Travel company backs retail business with “unprecedented” spring campaign as it looks to revive UK sales.
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Thomas Cook to use marketing to differentiate brand portfolio
Tue, 17 Jan 2012
Thomas Cook wants to raise awareness that it can offer more than summer holidays and package deals.
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Thomas Cook looks online for UK boost as stores close
Wed, 14 Dec 2011
Thomas Cook boosts online offering as it looks to shift business from high street.
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Thomson and First Choice owner reports record profit
Mon, 5 Dec 2011
TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.
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Thomas Cook CEO broadcasts “safe hands” message
Mon, 28 Nov 2011
Thomas Cook interim chief reassures holiday makers with website video and open letter after company refinances.
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Thomas Cook mulls ATL push to reassure
Wed, 23 Nov 2011
Thomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.
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Thomas Cook set to cast away Redknapps
Thu, 10 Nov 2011
Tough times for Thomas Cook likely to mean New Year celebrity ads axed.
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Thomas Cook/Co-op JV recognises marketing’s contribution to value
Mon, 19 Sep 2011
Thomas Cook/Co-op retail venture gives marketing a board seat.
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Thomas Cook Co-op merger gets go-ahead
Tue, 16 Aug 2011
Co-op and Thomas Cook are to create the UK’s largest high street travel agent after the Competiton Commission gave the green light to their proposed joint venture today (16 August).
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Thomas Cook loses retail boss ahead of Co-op merger
Fri, 12 Aug 2011
Thomas Cook’s retail chief is stepping down only days ahead of the expected final clearance by the regulator of the travel company’s proposed joint venture with the Co-operative Group.
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Thomas Cook CEO Fontenla-Novoa leaves
Wed, 3 Aug 2011
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
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Thomas Cook reviews brand positioning after profit fall
Tue, 12 Jul 2011
Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.
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Thomas Cook/Co-op tie-up passed to Competition Commission
Wed, 2 Mar 2011
The proposed merger of Thomas Cook and The Co-operative Group’s retail travel agency network has been referred to the Competition Commission over fears that the tie-up will limit choice for consumers.
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Thomas Cook and Co-op apply for fast-track referral to CC
Tue, 15 Feb 2011
Thomas Cook and the Co-operative Group have made an application to the Competition Commission (CC) to fast-track an anti-trust investigation into the merger of the two businesses.
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Thomas Cook and Co-Op merger faces OFT review
Fri, 7 Jan 2011
Plans by Thomas Cook and the Co-Operative Group to merge their high street travel store operations face an investigation by the Office of Fair Trading (OFT).
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Thomas Cook readies new Redknapp ad
Sun, 26 Dec 2010
Travel company Thomas Cook launches a new TV ad campaign today (26 December), with Jamie and Louise Redknapp returning as brand ambassadors.
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Thomas Cook bolsters ecommerce team with digital marketer
Tue, 9 Nov 2010
Thomas Cook has recruited BSkyB digital marketer Louise Mullock to help grow online sales.
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Thomas Cook and Co-op Travel to merge
Fri, 8 Oct 2010
Thomas Cook and The Co-operative Group are merging their travel operations to form the largest high street travel operator in the UK.
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Thomas Cook reviews UK media account
Thu, 15 Apr 2010
Thomas Cook is to review its consolidated UK media planning and buying account, following the company’s spate of acquisitions last year.
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Thomas Cook adds TripAdvisor content to site
Mon, 22 Feb 2010
Thomas Cook has added ratings from travel review site TripAdvisor to search results on thomascook.com to help customers choose which hotel to book for their holiday.
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Thomas Cook bookings boosted by Redknapp ad
Thu, 11 Feb 2010
Thomas Cook has increased its holiday bookings by 15%, boosted by its latest advertising campaign starring Jamie and Louise Redknapp.
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Thomas Cook results ahead of predictions
Mon, 30 Nov 2009
Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.
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Thomas Cook rolls out branded cash machines
Tue, 27 Oct 2009
Travel company Thomas Cook has unveiled its first branded ATM offering customers commission-free cash withdrawals in sterling and euros.
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Thomas Cook readies 2012 push
Tue, 20 Oct 2009
Thomas Cook is to launch a major nationwide push to promote its sponsorship of the London 2012 Olympic Games.
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Thomas Cook loses ecommerce director Russell Gould
Tue, 22 Sep 2009
Russell Gould, director of ecommerce for Thomas Cook Group, has quit the role.
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Thomas Cook hit by swine flu
Thu, 13 Aug 2009
Thomas Cook, the travel company, has blamed the outbreak of swine flu for travel cancellations that has seen it lose £12.6m.
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Thomas Cook appoints Campbell Lace Beta to ad account
Tue, 21 Jul 2009
Thomas Cook, the holiday company, has appointed start up ad agency Campbell Lace Beta to its ad account
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Thomas Cook agency pitch nears decision
Fri, 3 Jul 2009
Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell Lace Beta.
