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trends in the news
SVP Nikesh Arora says marketing is ‘at a significant industry moment’.
Hollywood questions whether TV is still the most cost effective driver of awareness.
Data Strategy Awards winners highlight the key trends they expect to emerge in data insight this year.
The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some
It’s 2014, so in the modern tradition of listing key trends for the year ahead, here are 14 things you need to know.
From Share a Coke, to Nike’s decision to take social media in-house, we count down 2013’s most popular stories on MarketingWeek.co.uk.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall.
Retailers hope Cyber Monday can kickstart festive spending after data from MasterCard shows slow growth.
Brands are pinning their hopes on film releases and innovations.
Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
2014 trends predictions
Ashley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year.
Consumer behaviour trends
A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.
Shopper behaviour trends
Research reveals that while product and price are most important in retail, ambience and environment are also key.
Digital marketing trends
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.