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trends in the news
Hollywood questions whether TV is still the most cost effective driver of awareness.
Data Strategy Awards winners highlight the key trends they expect to emerge in data insight this year.
The annual Marketing Week Ball & Hoolohan Salary Survey reveals a sharp rise in average salaries for some
It’s 2014, so in the modern tradition of listing key trends for the year ahead, here are 14 things you need to know.
From Share a Coke, to Nike’s decision to take social media in-house, we count down 2013’s most popular stories on MarketingWeek.co.uk.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall.
Retailers hope Cyber Monday can kickstart festive spending after data from MasterCard shows slow growth.
CIM Marketing Confidence Monitor predicts improving confidence among marketers will lead to an increase investment in innovation next year.
Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
From increased personalisation to 3D printing, here are the trends and techniques that will keep marketers in the vanguard in 2014 - part one.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Research into people’s grocery shopping habits finds that new product development is more acceptable in some categories than in others.
2014 trends predictions
Ashley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year.
Shopper behaviour trends
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
Digital marketing trends
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.