Profile: Jeremy Gilley

The man marketing world peace

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Consumers say put stores' appearance and atmosphere first

Research reveals product and price are most important in retail, followed by environment.

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Revealed: the secrets of 2013's killer YouTube ads Video

Thu, 12 Dec 2013 | By Mindi Chahal

Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.

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Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

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How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

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The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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Consumers say put stores' appearance and atmosphere first

Wed, 16 Apr 2014 | By Jonathan Bacon

Research reveals that while product and price are most important in retail, ambience and environment are also key.

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2014 trends predictions

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Six trends in advertising you need to know for 2014

Fri, 17 Jan 2014 | By Ashley Friedlein

Ashley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year.

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Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

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Consumers say put stores' appearance and atmosphere first

Wed, 16 Apr 2014 | By Jonathan Bacon

Research reveals that while product and price are most important in retail, ambience and environment are also key.

more shopper behaviour trends

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.

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