When rebrands go wrong

(And how to avoid the pitfalls)

more trends

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

What your mobile phone brand says about you

What does a consumer’s mobile brand say about them?

Wed, 10 Sep 2014 | By Lucy Tesseras

Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

more sectors

more disciplines

Future Trends presentation

2014 trends predictions

ashley600x400

Six trends in advertising you need to know for 2014

Fri, 17 Jan 2014 | By Ashley Friedlein

Ashley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year.

more 2014 trends predictions

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

more consumer behaviour trends

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

more shopper behaviour trends

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

more digital marketing trends

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

more marketing channel trends

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

more media trends

Corporate NGO partnerships

Reputation is the key driver for corporate-NGO partnerships Video

Wed, 24 Sep 2014 | By Lucy Tesseras

Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.

more sector trends

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn