Trending Topics
-
SWISS: the airline flying the flag for brand Switzerland
How Switzerland’s national airline has bounced back from financial collapse.
-
Benchmark your social media
Getting the measure of social media success: an exclusive report on how brands can put a value on their digital activity in 2012.
-
Breaking into Brazil
Brands wishing to conquer the Brazilian market need to connect with its 192 million population via the mobile internet - plus sprinkle a strong local flavour into their marketing communications.
-
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Marketing Trends
Virtual reality bites when two worlds collide
Brands are using consumers’ own smartphones to bring their in-store marketing to life and connect online and offline purchasing paths.
‘Little and local’ back in fashion
As major multiples enter the booming convenience store market, established corner shop operators are stepping up their efforts to meet higher expectations.
Building trust through media spend
Record low savings rates and rising insurance premiums are benefiting well-established financial services providers as consumers turn to brands they trust, according to the DMA’s latest study.
Q&A: Vicki Reed, Edun
Marketing director Vicki Reed describes Edun as a fashion brand with an ethical conscience. Here, she tells MaryLou Costa how part-owner LVMH is helping the company achieve its ambitions.
-
Senior Brand Manager
Ball & Hoolahan -
Loyalty Marketing Director
Jarlett de Grouchy -
Marketing Genius required
NeosCreative -
Senior Propositions Manager – BT Vision
BT -
Mass Market Fundraising Planning Manager
Macmillan Cancer Support
Brand Trends
Cadbury eyes Rocky theme for final music video Video
Sports fans cover Eye of the Tiger in the final installment of Cadbury’s ‘Keep Singing’ campaign.
Brands boost Manchester United’s profit
Manchester United hails commercial and media brand partnerships as annual revenue increases.
Kraft to bolster key brands in Europe
Kraft caps off 2011 with strong European sales of core brands ahead of its split into two separate companies.
Marketing Tactics
Vouchers: reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
