Trending Topics
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Playing it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Meet The Fixer
Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.
Marketing to kids
Are marketers facing a sharp slap from Government for pushing the boundaries?
Privacy: For whose eyes only?
How brands are now offering customers privacy to gain a competitive advantage.
Marketing Trends
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Wired for sound
Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
Masters of their own destiny
This year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Brand Trends
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Marketing Tactics
Market research: Precious bundles of insight
Market segmentation can be crucial in establishing a brand identity and developing new products but marketers warn that customer divisions should be fluid to account for changes in behaviour.
