Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.
Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.
EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key
Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Shortsightedness seems to be the default for brands attempting to guard their reputation online.
Value, personality, doing good and being transparent key to brand desirability says report.
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