What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends mcommerce

Apps falling behind mobile websites in rush to m-commerce

Wed, 14 May 2014 | By Jonathan Bacon

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

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Future Trends presentation

2014 trends predictions

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Six trends in advertising you need to know for 2014

Fri, 17 Jan 2014 | By Ashley Friedlein

Ashley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year.

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Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

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Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

more marketing channel trends

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.

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