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Find your feminine side

20 June 2013 | By Mindi Chahal

Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.

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    Adidas: aiming to score in Brazil

    Wed, 12 Jun 2013

    Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

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    BlackBerry: Hoping to bear fruit

    Wed, 5 Jun 2013| By Lucy Tesseras

    CMO Frank Boulben on the turnaround strategy for the mobile brand.

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    Live in the moment

    30 May 2013| By Lucy Tesseras

    Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.

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    The top 100 most valuable global brands 2013

    Tue, 21 May 2013| By Lou Cooper

    This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research

Sabine Heller

Q&A: Sabine Heller, CEO of ASmallWorld

13 June 2013 | By Lucy Tesseras

CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.

Fairtrade

CSR: How to get youth on your side

Wed, 12 Jun 2013 | By Mindi Chahal

Corporate social responsibility is key to the young generation of shoppers, who are fully engaged with what brands are doing, both positive and negative.

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Corporate social responsibility: Power to the people

Wed, 5 Jun 2013 | By Nicola Smith

Corporate citizens: An effective corporate social responsibility policy will build a strong brand and customer trust, and can be used to motivate employees.

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Brand Trends

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Adidas: aiming to score in Brazil

Wed, 12 Jun 2013

Global brand chief Nicole Vollebregt sets the bar high for the World Cup.

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research

Mark Ritson

CEO supremo Lafley is back, P&G will be too

Wed, 5 Jun 2013 | By Mark Ritson

Lafley liberated the act of innovation from the isolation of P&G’s Cincinnati labs and put it into the world of the consumer.

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Marketing Tactics

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Mud, guitars and family estate cars

13 June 2013 | By Lou Cooper

Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend. 

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Job of the Week

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Playing it safe

Wed, 15 May 2013 | By Mindi Chahal

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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Meet The Fixer

9 May 2013 | By Jonathan Bacon

Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.

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Marketing to kids

2 May 2013 | By Lucy Tesseras

Are marketers facing a sharp slap from Government for pushing the boundaries?

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Privacy: For whose eyes only?

25 April 2013 | By Lou Cooper

How brands are now offering customers privacy to gain a competitive advantage.

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Marketing's got talent Video

18 April 2013 | By Mindi Chahal

The unusual techniques brands are using to hire people.

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Gangnam Style marketing

11 April 2013 | By Lucy Tesseras

How the world’s biggest brands are borrowing from the most-watched YouTube videos.

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Comeback brands: Raising the dead

4 April 2013 | By Jonathan Bacon

What are the marketing skills needed to revive long dormant brands?

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Trillion dollar data

28 March 2013 | By Mindi Chahal

How the ‘internet of things’ will drive the future of marketing.

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Living in digital times

21 March 2013 | By Lucy Tesseras

Financial Times chief marketer Jocelyn Cripps explains how her brand stays relevant.

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A reputation in tatters

14 March 2013 | By Mindi Chahal

The marketer’s challenge - how to restore trust in the food industry.

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