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The top 100 most valuable global brands 2013

Tue, 21 May 2013 | By Lou Cooper

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

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    Playing it safe

    Wed, 15 May 2013| By Mindi Chahal

    Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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    Meet The Fixer

    9 May 2013| By Jonathan Bacon

    Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.

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    Marketing to kids

    2 May 2013| By Lucy Tesseras

    Are marketers facing a sharp slap from Government for pushing the boundaries?

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    Privacy: For whose eyes only?

    25 April 2013| By Lou Cooper

    How brands are now offering customers privacy to gain a competitive advantage.

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Social media: Mission not impossible in virtual world

Thu, 23 May 2013 | By Jonathan Bacon

Brands have a greater chance of achieving better results on social media if they target the most active users.

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Marketing Week Engage Awards: The magnificent winners

Wed, 22 May 2013

‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.

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Wired for sound

Wed, 22 May 2013 | By Lou Cooper

Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.

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Masters of their own destiny

Wed, 15 May 2013 | By Jonathan Bacon

This year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.

> Click here for more Marketing Trends

Brand Trends

allthatglittersfull-width

The top 100 most valuable global brands 2013

Tue, 21 May 2013 | By Lou Cooper

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

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Facebook dials-up social metrics with Datalogix deal

Thu, 23 May 2013 | By Ronan Shields

Brands consulted by Facebook on how best to understand social in multi-media mix.

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Marketing Week Engage Awards: The magnificent winners

Wed, 22 May 2013

‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.

> Click here for more Brand Trends

Marketing Tactics

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Market research: Precious bundles of insight

Wed, 22 May 2013 | By Matthew Valentine

Market segmentation can be crucial in establishing a brand identity and developing new products but marketers warn that customer divisions should be fluid to account for changes in behaviour.

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Job of the Week

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Marketing's got talent Video

18 April 2013 | By Mindi Chahal

The unusual techniques brands are using to hire people.

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Gangnam Style marketing

11 April 2013 | By Lucy Tesseras

How the world’s biggest brands are borrowing from the most-watched YouTube videos.

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Comeback brands: Raising the dead

4 April 2013 | By Jonathan Bacon

What are the marketing skills needed to revive long dormant brands?

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Trillion dollar data

28 March 2013 | By Mindi Chahal

How the ‘internet of things’ will drive the future of marketing.

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Living in digital times

21 March 2013 | By Lucy Tesseras

Financial Times chief marketer Jocelyn Cripps explains how her brand stays relevant.

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A reputation in tatters

14 March 2013 | By Mindi Chahal

The marketer’s challenge - how to restore trust in the food industry.

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The celebrity CMO

7 March 2013 | By Mindi Chahal

Would you hand your marketing budget to a famous face?

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

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Pernod Ricard goes premium

Wed, 20 Feb 2013 | By Lucy Tesseras

Group CMO Martin Riley on how marketing has grown the £7.1bn drinks business.

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Open all hours: the future of the high street

Wed, 13 Feb 2013 | By Mindi Chahal

The current gloom on the high street would have us believe that the future is bleak for physical stores, but retailers are using lateral thinking and innovative digital ideas to create shopping outlets fit for the 21st century.

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