Trending Topics
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Keeping your cool
How cult brands can go mainstream without alienating customers.
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Losing the digital game
Why the FTSE 100 is failing in its interactive marketing.
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Feeling frayed by the tug-of-war between future and instant targets?
The struggle for marketers to balance short-term reporting and long-term strategy.
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Are you top of your game?
Four strategies to create a world-class marketing team.
Marketing Trends
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Business giant builds a global consumer brand
Lenovo might have the second-largest share of the global PC market, but chief marketing officer David Roman tells Lucy Handley why the international technology business is working to increase its brand awareness.
A better deal is no comparison to good service
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money - but not at the expense of a good customer experience.
How to bring events up to gold standard
With the world’s eyes turning towards the UK, the corporate hospitality industry has to opportunity to strike gold - if your event measures up.
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
Brand Trends
Facebook more valuable than McDonald’s
World’s largest social network’s $104bn IPO makes it more valuable than the fast food chain, Kraft and Disney.
Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
Coca-Cola to put mobile first Video
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
Marketing Tactics
How to bring events up to gold standard
With the world’s eyes turning towards the UK, the corporate hospitality industry has to opportunity to strike gold - if your event measures up.
