Trending Topics
Find your feminine side
Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
Adidas: aiming to score in Brazil
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
BlackBerry: Hoping to bear fruit
CMO Frank Boulben on the turnaround strategy for the mobile brand.
Live in the moment
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Marketing Trends
The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
Q&A: Sabine Heller, CEO of ASmallWorld
CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
CSR: How to get youth on your side
Corporate social responsibility is key to the young generation of shoppers, who are fully engaged with what brands are doing, both positive and negative.
Corporate social responsibility: Power to the people
Corporate citizens: An effective corporate social responsibility policy will build a strong brand and customer trust, and can be used to motivate employees.
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CRM Manager
Ball & Hoolahan -
Senior Brand Manager - Corporate Affairs
Michael Page Marketing -
Marketing Executive
VINCI Park -
Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
Brand Trends
Adidas: aiming to score in Brazil
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
CEO supremo Lafley is back, P&G will be too
Lafley liberated the act of innovation from the isolation of P&G’s Cincinnati labs and put it into the world of the consumer.
Marketing Tactics
Mud, guitars and family estate cars
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
