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The beauty of mobile is more than just looks
Research by TNS reveals content and apps are rising in importance as the reasons for buying a new mobile phone, but brands must match new social technology with usability and appearance.
Keep message consistent on every channel
Research exclusive to Marketing Week has pinpointed six purchasing personalities based on whether a consumer is shopping with price or a product in mind.
Shift in values turns spotlight on pretenders
A shift in consumer attitudes means many major brands no longer justify a premium status, opening the way for smaller players to take the lead.
No business like show business
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
On course to climb high up career ladder
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
Brands fail to follow rules of engagement
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
Heads control heartstrings in appeal stakes
Research seen exclusively by Marketing Week reveals that charities must demonstrate a return on investment if their fundraising campaigns are to persuade the public to give generously.
Make online ads work harder
A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
Bring all sales channels under one umbrella
Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
