Latest Marketing Trends
13th February 2008
The online environment is one we are now all familiar with, as consumers, marketers and analysts. Yet it is evolving at an extraordinary pace, with the landscape being constantly remodelled through seismic shifts that can have significant impact on brands and their advertising agencies.
More Trend Reports
| Date | Title/Synopsis |
|---|---|
| 08-May-08 | Sponsors set for olympic glory |
| Despite the controversy surrounding the Beijing Olympics, sponsors are set to get value for money from their investment because the Chinese have a welcoming attitude to corporate sponsorship | |
| 08-May-08 | Leader of the populist fronts |
| Scandal and controversy is no stranger to a tabloid title like The Sun. But beyond the brash headlines, whether launching a limited edition underwear collection, or more recently, deliberating a move into the drinks market with a branded beer (MW last week), it has come a long way from its humble print beginnings. | |
| 01-May-08 | A marketing race is on the cards |
| Mastercard has tended to pip Visa to the post in the race for consumers' wallets, powered ahead by its 'Priceless' ads. But Visa's new campaign could give it a run for its money. By Catherine Turner |
| Date | Title |
|---|---|
| 01-May-08 | Secrets, lies and broadcasting |
| 24-Apr-08 | Brands must get real if they are to crack marketing to women |
| 24-Apr-08 | In search of an identity |
| 24-Apr-08 | Recommendation generation |
| 17-Apr-08 | Turn on, tune in and download |
| 10-Apr-08 | Profit squeeze for ad agencies |
| 03-Apr-08 | Coming in from the cold |
| 26-Mar-08 | L'Oréal's other Body beautiful |
| 26-Mar-08 | Pioneers seize the initiative |
| 20-Mar-08 | Cider with a rosy outlook? |
