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Sticking with the stereotype is one of the surest guarantees of failure
Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Coke sparkles with the power of innovation
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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Trends
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What we like
The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
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In Depth Digital
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Latest Digital News
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Featured
PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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Featured
A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Jobs
Wednesday, 19 June 2013
SALARY SURVEY 2013 - HOW DOES YOUR PAY COMPARE?
Use our new interactive calculator to see how your wages rate against other marketers by job title, sector, age and gender
Read our full analysis of this year's Salary Survey resultsThis year's key statistics on pay - what you need to know Flexible working: Opinions on this year's big salary trend Restructures: How they're affecting your wages in 2013This year's top earners: Who are they? The gender gap in marketing salaries: Still growing?