Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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