Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
New research reveals that more consumers want personalised content, but still have privacy concerns.