Profile: Jeremy Gilley

The man marketing world peace

Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.

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Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

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Dieters trying technology to help lose weight

9 January 2014 | By Lou Cooper

Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.

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Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.

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Consumers say put stores' appearance and atmosphere first

Wed, 16 Apr 2014 | By Jonathan Bacon

Research reveals that while product and price are most important in retail, ambience and environment are also key.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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A segmentation of technology shoppers

Wed, 5 Feb 2014 | By Jonathan Bacon

New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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Time to get dreaming of a budget Christmas

5 December 2013 | By Jo Roberts

Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.

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Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.

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Making Christmas a time for giving

Wed, 20 Nov 2013 | By Lucy Tesseras

Research shows surprising results on the best ways for charities to reach different audiences.

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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The second-hand market: what consumers really want to buy

31 October 2013 | By Mindi Chahal

The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.

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Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

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Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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