Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

The importance of customer service trends

Customer service trends - are you being served?

Wed, 2 Jul 2014 | By Jonathan Bacon

Transparency and trust are top of people’s priority list for customer service.

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.

Share information trends

Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.

What is the effect of Scottish independence on brands

Scottish brands to suffer if Scotland becomes independent

Wed, 23 Apr 2014 | By Lucy Handley

A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.

Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Trends creativity in the workplace

Is your brand’s workplace creative enough?

Tue, 3 Jun 2014 | By Jonathan Bacon

If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.

High street habits

Consumers value stores' appearance and atmosphere

Wed, 16 Apr 2014 | By Jonathan Bacon

Research reveals that while product and price are most important in retail, ambience and environment are also key.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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A segmentation of technology shoppers

Wed, 5 Feb 2014 | By Jonathan Bacon

New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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Time to get dreaming of a budget Christmas

5 December 2013 | By Jo Roberts

Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.

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