digital marketing trends
New research reveals that more consumers want personalised content, but still have privacy concerns.
If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour.
As people turn to social networks to discover and share new content, brands are trying to position themselves as authoritative sources of information.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Brands have a greater chance of achieving better results on social media if they target the most active users.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
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Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.