digital marketing trends
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour.
As people turn to social networks to discover and share new content, brands are trying to position themselves as authoritative sources of information.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Brands have a greater chance of achieving better results on social media if they target the most active users.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
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Brands that behave like humans fair better with consumers, according to new research.
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.