Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Tracking the social route to sales

Wed, 7 Aug 2013

New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour.

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Good content is made for sharing

1 August 2013 | By Jonathan Bacon

As people turn to social networks to discover and share new content, brands are trying to position themselves as authoritative sources of information. 

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Retailers face an online food fight

11 July 2013 | By Lucy Handley

Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?

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An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Social media: Mission not impossible in virtual world

Thu, 23 May 2013 | By Jonathan Bacon

Brands have a greater chance of achieving better results on social media if they target the most active users.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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A segmentation of technology shoppers

Wed, 5 Feb 2014 | By Jonathan Bacon

New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.

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Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

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