marketing channel trends
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation can do the same for their online efforts.
Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.