New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
more trending topics
Download the full infographic here
Brands that behave like humans fair better with consumers, according to new research.
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.