Corporate NGO partnerships

Reputation is the key driver for corporate-NGO partnerships Video

Wed, 24 Sep 2014 | By Lucy Tesseras

Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

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Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.

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The second-hand market: what consumers really want to buy

31 October 2013 | By Mindi Chahal

The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.

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Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

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Strike a pose and stay ahead of the games

5 September 2013 | By Mindi Chahal

Consumers are starting to spend again in the fashion sector but brand loyalty is not top of their agenda. How can retailers make themselves stand out from the crowd and catch the shopper’s eye?

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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UK beer struggles to raise the bar

15 August 2013 | By Mindi Chahal

Beer brands are enjoying an upsurge in demand globally but in the UK it is a different story, with sales dropping nearly 5 per cent. Why is there such a disparity and are there pockets of potential growth?

Vauxhall

Industry gears up to the virtual sell

4 July 2013 | By Mindi Chahal

Car manufacturers are responding to changing preferences for car buying by setting up virtual showrooms, demo centres and not being pushy in dealerships, finds an exclusive survey.

Post Office

New rules giving banks a run for their money

2 May 2013 | By Lou Cooper

Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.

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Men's fashion: Online suits you sir

18 April 2013 | By Jonathan Bacon

The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.

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Banks still failing to invest in public trust

7 March 2013 | By David Burrows

The latest fast.MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’s reputation.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

What your mobile phone brand says about you

What does a consumer’s mobile brand say about them?

Wed, 10 Sep 2014 | By Lucy Tesseras

Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

The importance of customer service trends

Customer service trends - are you being served?

Wed, 2 Jul 2014 | By Jonathan Bacon

Transparency and trust are top of people’s priority list for customer service.

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