Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Consumers cite cost and lack of usefulness as barriers to adoption.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Consumers are starting to spend again in the fashion sector but brand loyalty is not top of their agenda. How can retailers make themselves stand out from the crowd and catch the shopper’s eye?
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Beer brands are enjoying an upsurge in demand globally but in the UK it is a different story, with sales dropping nearly 5 per cent. Why is there such a disparity and are there pockets of potential growth?
Car manufacturers are responding to changing preferences for car buying by setting up virtual showrooms, demo centres and not being pushy in dealerships, finds an exclusive survey.
Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
The latest fast.MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’s reputation.
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Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
Transparency and trust are top of people’s priority list for customer service.