Shopper Behaviour Trends
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
Research shows surprising results on the best ways for charities to reach different audiences.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
With food provenance in the news, a study delves into what people are looking for in their weekly shop – and quality is high on the list.
Shopping survey finds consumers are increasingly making ‘rational’ purchase decisions by spending more time on research.
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UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
Cost and function are more important to consumers when buying products and services.
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Brands that behave like humans fair better with consumers, according to new research.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.