Shopper Behaviour Trends
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
Research shows surprising results on the best ways for charities to reach different audiences.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
With food provenance in the news, a study delves into what people are looking for in their weekly shop – and quality is high on the list.
Shopping survey finds consumers are increasingly making ‘rational’ purchase decisions by spending more time on research.
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Brands that behave like humans fair better with consumers, according to new research.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
The number of people using price comparison sites for car insurance has risen significantly over the past year.