Shopper Behaviour Trends
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Research reveals that while product and price are most important in retail, ambience and environment are also key.
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
Research shows surprising results on the best ways for charities to reach different audiences.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
With food provenance in the news, a study delves into what people are looking for in their weekly shop – and quality is high on the list.
Shopping survey finds consumers are increasingly making ‘rational’ purchase decisions by spending more time on research.
more trending topics
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
Transparency and trust are top of people’s priority list for customer service.
New research reveals that more consumers want personalised content, but still have privacy concerns.
If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.
Customer service is not improving across financial services, telecoms and retail despite considerable investment.
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.
UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.