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'Noise on social leading to consumer apathy'

Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.

Latest from Mark Ritson

Pointless slogans are a waste of time

I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.

Featured

'Noise on social leading to consumer apathy'

Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.

Adjusting to the multi-screen age

Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.