Unilever launches Facebook rewards programme
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
The Unilever VIP application invites consumers to give the company feedback on brand initiatives such as advertising campaigns and promotions, branding and packaging.
In return, members will also be offered rewards and incentives such as access to new products, money-off coupons for their Unilever brands and invites to VIP events.
Unilever will use the feedback from consumers to inform its future decision making.
Consumers can join the Unilever VIP to give feedback on the latest TV ad for Surf or new packaging for Carte D’Or ice cream.
Rachel Bristow, Unilever UK media director says: “Unilever VIP is being piloted to help us get even closer to our consumers in the UK. To meet our challenging growth ambitions for the company, it’s imperative that we understand and engage with consumers in a new, interactive and relevant way.
The Facebook page includes surveys, prizes available and a scoreboard of members that have collected the most points by participating.
Debenhams launched a Facebook initiative yesterday (23 August) rewarding customers for Facebook Likes.