Marketing Week
Unilever
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Q&A: Keith Weed, Unilever
Tue, 24 Apr 2012
Unilever’s chief marketing and communications officer, Keith Weed, answers three quick questions about the company’s Sustainable Living Plan one year since its launch.
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Unilever to crowdsource sustainability
Tue, 10 Apr 2012
Unilever is hosting an online event to crowdsource ideas for more sustainable marketing, production and sourcing.
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‘Marketers are now curators of brands’
Wed, 29 Feb 2012
Unilever CMO Keith Weed says technology is changing the way marketers interact with consumers.
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Unilever: “Marketing needs to be noble again”
Tue, 7 Feb 2012
Unilever believes its time for marketing to become a “noble” profession again by driving social progress as well as business growth.
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Unilever readies new customer insight panel
Thu, 2 Feb 2012
Unilever is setting up an online panel to glean more insights from customers to shape the future of its brands.
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Unilever pens global sponsorship for Kiefer Sutherland drama
Tue, 24 Jan 2012
Unilever backs upcoming Fox drama starring Kiefer Sutherland with global sponsorship deal.
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Lynx unveils deodorant launch for women
Mon, 23 Jan 2012
Women are set to get the Lynx Effect as the brand branches out with the launch of a female fragrance in the UK.
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Unilever invites Axe fans to create online comic
Thu, 5 Jan 2012
Unilever-owned male grooming brand, Axe, unveils graphic novel storyboarded by fans.
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Unilever insists strikes will not hit supply
Tue, 29 Nov 2011
Unilever insists that there will be no supply chain disruption if workers at their UK factories do go on strike next month.
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Lynx sets out cheeky apology for banned ad
Fri, 25 Nov 2011
Watch it here
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Persil to choose brand ambassador via Facebook
Wed, 23 Nov 2011
Unilever is using its VIP Facebook app to crowdsource ideas for brand ambassadors, promotional giveaways and product development.
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Lynx ads banned for “degrading women”
Wed, 23 Nov 2011
Online and poster Lynx ads banned after ASA upholds over 100 complaints.
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Brand marketing plugs the public service gap
24 November 2011
The brands that are stepping up to provide public service in the face of government cuts.
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Unilever shares green marketing principles
Tue, 22 Nov 2011
The FMCG firm hopes to drive wider behavioural change by sharing its marketing principles with consumers and rivals.
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Unilever embraces “two-speed thinking”
Mon, 21 Nov 2011
The company is working to speed up its innovation process by working on future ideas at the same time as current ones.
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M&S, Unilever and Sainsbury’s are “most meaningful brands” in UK
Mon, 7 Nov 2011
Study finds brands that contribute most to consmers’ collective and individual wellbeing.
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Unilever: 'UK still top for marketing brainpower'
Thu, 3 Nov 2011
Global comms planning director Geoff Seeley says UK is “leading the way” in marketing, which will help drive growth from emerging markets.
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Unilever censured by ASA for misleading advertorial
Wed, 2 Nov 2011
Flora pro.activ advertorial banned for failing to make clear it was a marketing communication.
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Sainsbury’s and Unilever offer free sustainability tips
Wed, 12 Oct 2011
Sainsbury’s and Unilever create an “open source” platform to help consumer goods companies develop profitable, sustainable business practices and products.
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Unilever commits to Apple iAd campaigns
Tue, 4 Oct 2011
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Unilever needs to fill pivotal agency relationship role
Thu, 1 Sep 2011
Unilever is on the hunt for a new chief to oversee its relationship with marketing agencies following the departure of Helen Ganczakowski .
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Unilever launches Facebook rewards programme
Wed, 24 Aug 2011
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
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Roll up for brand bundling
25 August 2011
How big businesses are using collective marketing campaigns to beat budget cuts
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Unilever to quadruple MBA recruits
Wed, 6 Jul 2011
Unilever is looking to increase the number of marketers it recruits from MBA business schools in a bid to boost the global talent pool needed to compete with rivals such as Procter & Gamble.
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Unilever restructures to speed up innovation
Fri, 24 Jun 2011
Unilever has restructured its business categories to accelerate how quickly it rolls out new products in emerging markets.
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Unilever reshuffles senior marketers
Thu, 26 May 2011
Unilever has promoted Iain Potter to vice president of marketing for its home and personal care business in the UK and Ireland, including the Lynx, Dove and Surf brands.
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Premier Foods pegs growth on brands
Mon, 23 May 2011
Premier Foods, the owner of Hovis, Ambrosia and Bisto, is overhauling its approach to brand, marketing and innovation as part of a new strategy to accelerate growth.
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Nielsen devises online video measurement tool
Wed, 18 May 2011
Nielsen has unveiled the first industry-endorsed tool to measure online video viewing on home and office computers by audience size, demographic, location and the time spent watching streams.
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Crowd sourcing a crowd pleaser?
Wed, 11 May 2011
Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end?
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Lynx launches social media app
Fri, 6 May 2011
Unilever’s Lynx brand has created an app that aggregates social media content for friends that want to produce a digital record of a get together. .
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Unilever looks to boost global websites
Mon, 4 Apr 2011
Unilever is looking to bolster its online platforms for brands including Lynx, Dove and Magnum, in a bid to strengthen its global digital presence.
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Coke and Unilever call for collaboration over sustainability
Thu, 31 Mar 2011
Coca-Cola, Fairtrade and Unilever are calling for more collaboration between businesses and environmental groups to prove that sustainable business practices can be commercially viable.
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Dove ditches ‘Real Beauty’ in favour of 'Body Language'
Wed, 30 Mar 2011
Dove is ditching its long-running ’real beauty’ campaign, which pioneered the use of real women in advertsing, and will replaceit with activity under the “Body Language” strapline.
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Unilever-owned Lux soap pays homage to Liz Taylor
Mon, 28 Mar 2011
Unilever-owned soap brand Lux is paying tribute to the late Hollywood star Elizabeth Taylor with a video celebrating the life of “its most iconic star”.
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Unilever turns to Vernon Kay to launch healthy cooking oil
Thu, 17 Mar 2011
Unilever is launching a campaign starring TV presenter Vernon Kay and his mum Gladys to support the launch of its Flora Cuisine “healthy” cooking oil.
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Brands sign up to Government’s healthy living “deal”
Tue, 15 Mar 2011
More than 150 brands have signed up to the Government’s “Responsibility Deal” to promote healthy living.
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Unilever completes leadership overhaul
Thu, 3 Mar 2011
Unilever has appointed Coca-Cola marketer Marc Mathieu to the newly created senior vice president (SVP) of marketing role.
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Unilever reshuffles senior media team
Fri, 18 Feb 2011
Unilever has promoted Luis Di Como to senior vice president of global media as part of a wider reshuffle in its global media team.
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Unilever full-year profit up 26%
Thu, 3 Feb 2011
Unilever says increased investment in advertising and strong sales in emerging markets helped lift its full-year profit by 26%.
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Unilever appoints global brand VP
Mon, 10 Jan 2011
Unilever has appointed Paul Nevett, currently UK vice-president of marketing for food, as the global vice-president of the Unilever brand to oversee its corporate brand strategy.
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Unilever, Birds Eye and Mars sign up for Change4life Swapathon
Tue, 4 Jan 2011
The Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.
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Is Unilever’s sustainability drive a hostage to fortune?
9th December 2010
Unilever chief executive Paul Polman stands to reap rich rewards if his strategy based on sustainability pays off, but the risks are high.
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Unilever names laundry marketing chief
Fri, 19 Nov 2010
Unilever has appointed Petra Hangweier to lead marketing for its laundry brands in the UK and Ireland.
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Unilever unveils environmental targets
Mon, 15 Nov 2010
Unilever has called on other brands to back a move towards growth while minimising their environmental impact.
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Experiential efforts deserve recognition
Thu, 11 Nov 2010
The Engage Awards 2011 sees several new trophies added to the line up - including one for experiential campaigns.
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Unilever says customer focus boosts sales
Thu, 4 Nov 2010
Unilever says increased investment in brands such as Dove, Knorr and Lipton helped push sales up 13.2% in the third quarter.
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Advertising watchdog says Harpic ad needs to be scrubbed
Wed, 3 Nov 2010
A television campaign for Reckitt Benckiser’s Harpic Power Plus brand has been banned after Unilever complained that the ad made misleading claims.
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Unilever champions video content
Tue, 26 Oct 2010
Watch the winning Unilever video here.
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Unilever to buy Alberto Culver brands
Mon, 27 Sep 2010
Unilever is to buy personal care group Alberto Culver which owns the TRESemmé, VO5, and Simple brands in a deal that extends its hair and skin care portfolio.
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Unilever's Matt Burgess to head up UK skin care division
Wed, 18 Aug 2010
Matt Burgess, managing director, Incs at Unilever is to leave his role to head up the company’s UK skin care division.
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Unilever posts positive results but warns of tough times
Thu, 5 Aug 2010
Unilever, the owner of the Dove and Ben & Jerry brands, has reported a sales and profit increase but remains cautious.
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Unilever VP leaves to join ad agency
Thu, 15 Jul 2010
Sara Lee’s interim marketing director Jonathan Moore is to leave the company to join WCRS in the newly created position of chief strategy officer.
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Unilever brings back the Timotei girl
Tue, 13 Jul 2010
Unilever is bringing back the Timotei girl in a campaign to support the relaunch of the hair care range.
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Unilever runs second campaign with ASOS for ice cream brand
Fri, 9 Jul 2010
Unilever has partnered with ASOS as part of a major integrated campaign to promote its Magnum Temptation ice cream brand.
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Unilever simplifies Dirt is Good in Europe
Tue, 6 Jul 2010
Unilever is simplifying its Dirt is Good brand across its European laundry portfolio in a move to optimise the brand proposition.
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Unilever invests in Flora and Bertolli
Thu, 1 Jul 2010
Unilever is support its Flora Pro-Activ and Bertolli olive oil spreads with a £5m marketing spend.
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Unilever VP calls for marketing to encourage sustainability
Wed, 30 Jun 2010
Marketing Week Live!: Unilever’s vice president of marketing for food, Paul Nevett has called on marketers to make it easy for consumers to make sustainable choices.
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Unilever flies with Top Gun Lynx ad
Tue, 29 Jun 2010
Unilever is launching a Top Gun inspired advertising campaign to support its first Lynx product for sensitive skin.
