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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Get Involved
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Friday, 25 May 2012
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Viewpoints
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Asos must not forget home as it grows overseas
Asos, is to introduce a number of small marketing teams around the world to create more localised marketing in the next…
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It pays to know your target audience
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…
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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
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The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
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Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
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All customer interaction should be treated as DM
How many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand…
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
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Brand heads must not ignore mid-market consumers
The ‘prize’ audience for brands has been thought of as the ABC1 demographic, the people with…
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The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
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Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
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The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
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RSPCA Mobile needs to know its customers
RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
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DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
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Time is right for publishers to tackle digital piracy
The PPA’s rallying cry for the UK consumer magazine industry to band together to tackle digital piracy at…
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Speed is of the essence for Clinton’s
Clinton Cards’ slide into administration ignited amusing Twitter jokes about “sorry you’ve gone into administration” cards…
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Brands must make consumers feel safe on the web
Marketers who want to sell their products via the internet on smart phones should be focusing on…
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The Secret Marketer: are spelling and grammar no longer seen as important business skills?
‘This feedback was from younger team members who feel quite at at ease…
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Look inside for ways to quell these rebellions
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Consumers need trust in data protection
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Mobile is more geared towards personal than purchase
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Taxi brand's message takes a wrong turn
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The Secret Marketer: who represents the customer in product development decisions?
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Familiarity will make mobile payment feel more secure
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Why aren’t brands making cookies fun?
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TV brands must communicate how smart they are
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Australian brands need a marketing masterclass
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Are retailers too complacent about the cookie directive?
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Social media myth doesn’t measure up
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Galaxy S III is Samsung’s iPhone moment
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Being helpful to mums will pay off
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Peripheral visionaries who can inspire your marketing strategy
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A new world and an old's take on branding
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Direct Mail helps win elections
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M&S must galvanise fashion industry
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Seek innovation - even from Poshest of places
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The Secret Marketer on internal bureaucracy
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DM has changed, Bellwether needs to change with it
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