Volkswagen Polo unveils ‘Last Tango’ ad
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Watch the latest Volkswagen campaign.
Volkswagen is launching a campaign called “Last Tango in Compton” featuring Argentinean Tango world champions dancing to a hip hop track to promote its new Polo vehicles.
The campaign, created by DDB UK, features the strapline “Tough. Beautiful. Polo.” and aims to convey that the Polo is beautiful as well as reliable, safe and tough.
The TV ad airs tonight (10 November).
In the ad, Argentinean Tango world champion Gasper Godoy and his partner Manuella Rossi, the world number two, are dancing to “Don’t Stop” by hip hop artist Roc C.
Volkswagen says high profile digital and social media activity, featuring making of and behind the scenes footage, will support the TV activity.
Director Jonathan Glazer, who is best known for his work on the Guinness Surfer, Sony Paint and Levis Odyssey campaigns, shot the TV ad.
Last Tango in Compton is the first time DDB UK and Jonathan Glazer have partnered since the Volkswagen Polo ’Protection’ campaign in 1998.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.
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Readers' comments (40)
Susie | Wed, 10 Nov 2010 8:54 pm
wicked! I love it! Just learning Argentine Tango of late and its nice to have some inspiration!
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Anonymous | Thu, 11 Nov 2010 11:06 am
This ad has nothing to do with the car... watched 3 times and still not sure what the link is?
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Anonymous | Thu, 11 Nov 2010 12:12 pm
Hmm this has nothing to do with anything... it's a dance routine with a pack shot at the end.
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Anonymous | Thu, 11 Nov 2010 1:51 pm
God this is just breathtaking. What an extraordinary ad. Only VW has the confidence to make an ad with just a stunning, simple pack shot. Bravo to all concerned
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Boogie | Thu, 11 Nov 2010 5:35 pm
What a brilliant dance to show off a brilliant car. If you listen to the words of the song the link is there. Stunning !!
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fiona | Fri, 12 Nov 2010 1:40 pm
just FAB - so beautiful, so tough so simple & so dam cool.
poo to those who say it has nothing to do with the car - it has everything - its an image, its standing for something-its saying i'm a tough but beautiful car! boring people!
and it makes you feel something unlike all the other car ads out there.
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Anonymous | Sat, 13 Nov 2010 5:52 pm
It might not seem to have anything to do with the car, but it's the first time I've noticed what an ad was trying to sell in ages! Fantastic :-)
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zalamanda | Sat, 13 Nov 2010 6:41 pm
simply outstanding! unlike any other car ad...
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the Fly guy | Sat, 13 Nov 2010 7:15 pm
this ad 'z the shiznit, sick dance movez by the legends!!!!!
oh and the car is cool.
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Ramon Cabral | Tue, 16 Nov 2010 8:15 pm
Horrible! A mix of beautiful dancing with ugly, ugly rap. Who buys a VW Polo? Drug dealers? Fit young dancers?
A new Polo is the last car they would buy.
A complete abortion of an advert.
What substance were they using when they decided this was a good way to promote a car?
IDIOTS
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