'Water mark' scheme aims to aid product marketing
Waterwise, the non-government organisation, is launching a "water mark" that will act as a badge of water efficiency on consumer products in a similar vein to energy efficiency labels carried on white goods.
The NGO will call on manufacturers to apply for the efficiency label from next month and judging on which products are eligible to carry the mark will take place early next year. A panel of experts will determine whether products can carry the label, which aims to allow consumers to make more informed purchases.
Products that could carry the water mark include dishwashers, washing mach-ines, water-efficient shower heads and shower timers.
Alongside the water mark initiative, Waterwise is looking to boost its profile among both businesses and consumers. As part of the awareness drive, the NGO has appointed Web optimisation and convergent marketing consultancy Satiworks to revamp its website and develop online marketing strategy.
Waterwise media and campaigns manager Chris Philpot says the body is looking to raise its profile among consumers and the media, and is considering launching a blog on its site as it seeks to make the site more interactive and user-friendly.
Satiworks has been tasked with developing the website into a social interactive campaign and educational tool, which can be easily located and which is relevant to consumers and businesses.
Waterwise was set up by the UK's water companies last year.