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Weetabix returns to TV with new campaign

Fri, 30 Oct 2009 | By Rosie Baker

Cereal brand Weetabix is bringing back the strapline “someone’s had their Weetabix” in a new television campaign.

Weetabix

The ad, created by WCRS will break on Saturday (31 October) during The X Factor on ITV.

The 90-second ad depicts a traditional steeplechase, and focuses on a jockey that falls at the first fence, and goes on to win the race after running it on foot.

Sally Abbott, Weetabix marketing director says the campaign marks a “return to humour” for the brand and aims to communicate the message that having a good breakfast can help you take on any challenge.

The TV campaign also includes 60- and 30-second executions of the advert.

In August, the Lion Capital owned cereal brand launched an on-pack promotion giving away cash from a prize pool of £1m with the aim of attracting new consumers and encouraging repeat purchases from existing consumers.

Readers' comments (7)

  • BECKY | Sat, 31 Oct 2009 8:26 pm

    this advert is brilliant :)

    really fun :)

    xx

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  • sharon cross | Sat, 31 Oct 2009 8:27 pm

    this is brill, really made me chuckle,

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  • Caroline Harding | Sat, 31 Oct 2009 8:27 pm

    Excellent ad and very funny! Luv it! Can Weetabix do that for me and my horse? : )

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  • John Smith | Fri, 6 Nov 2009 12:06 pm

    Great Advert - does anyone know where it was filmed or who the jockeys are in the ad?

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  • Jayne Gingell | Fri, 27 Nov 2009 4:21 pm

    All the jockeys should have Weetabix down their breeches in real racing to take this to the next level

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  • Chris Morcom | Mon, 30 Nov 2009 9:07 am

    Hilarious ad, It looks like it was filmed at Newton Abbot, Devon. Can anyone confirm or dismiss ?

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  • lisa | Sun, 7 Mar 2010 5:41 pm

    who is the jockey in the advert and where was it filmed

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