Weetabix returns to TV with new campaign
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Cereal brand Weetabix is bringing back the strapline “someone’s had their Weetabix” in a new television campaign.
The ad, created by WCRS will break on Saturday (31 October) during The X Factor on ITV.
The 90-second ad depicts a traditional steeplechase, and focuses on a jockey that falls at the first fence, and goes on to win the race after running it on foot.
Sally Abbott, Weetabix marketing director says the campaign marks a “return to humour” for the brand and aims to communicate the message that having a good breakfast can help you take on any challenge.
The TV campaign also includes 60- and 30-second executions of the advert.
In August, the Lion Capital owned cereal brand launched an on-pack promotion giving away cash from a prize pool of £1m with the aim of attracting new consumers and encouraging repeat purchases from existing consumers.
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Readers' comments (6)
BECKY | Sat, 31 Oct 2009 8:26 pm
this advert is brilliant :)
really fun :)
xx
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sharon cross | Sat, 31 Oct 2009 8:27 pm
this is brill, really made me chuckle,
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Caroline Harding | Sat, 31 Oct 2009 8:27 pm
Excellent ad and very funny! Luv it! Can Weetabix do that for me and my horse? : )
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John Smith | Fri, 6 Nov 2009 12:06 pm
Great Advert - does anyone know where it was filmed or who the jockeys are in the ad?
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Jayne Gingell | Fri, 27 Nov 2009 4:21 pm
All the jockeys should have Weetabix down their breeches in real racing to take this to the next level
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Chris Morcom | Mon, 30 Nov 2009 9:07 am
Hilarious ad, It looks like it was filmed at Newton Abbot, Devon. Can anyone confirm or dismiss ?
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