Weetabix returns to TV with new campaign
Share
Cereal brand Weetabix is bringing back the strapline “someone’s had their Weetabix” in a new television campaign.
The ad, created by WCRS will break on Saturday (31 October) during The X Factor on ITV.
The 90-second ad depicts a traditional steeplechase, and focuses on a jockey that falls at the first fence, and goes on to win the race after running it on foot.
Sally Abbott, Weetabix marketing director says the campaign marks a “return to humour” for the brand and aims to communicate the message that having a good breakfast can help you take on any challenge.
The TV campaign also includes 60- and 30-second executions of the advert.
In August, the Lion Capital owned cereal brand launched an on-pack promotion giving away cash from a prize pool of £1m with the aim of attracting new consumers and encouraging repeat purchases from existing consumers.
Readers' comments (9)
BECKY | Sat, 31 Oct 2009 8:26 pm
this advert is brilliant :)
really fun :)
xx
Unsuitable or offensive? Report this comment
sharon cross | Sat, 31 Oct 2009 8:27 pm
this is brill, really made me chuckle,
Unsuitable or offensive? Report this comment
Caroline Harding | Sat, 31 Oct 2009 8:27 pm
Excellent ad and very funny! Luv it! Can Weetabix do that for me and my horse? : )
Unsuitable or offensive? Report this comment
John Smith | Fri, 6 Nov 2009 12:06 pm
Great Advert - does anyone know where it was filmed or who the jockeys are in the ad?
Unsuitable or offensive? Report this comment
Jayne Gingell | Fri, 27 Nov 2009 4:21 pm
All the jockeys should have Weetabix down their breeches in real racing to take this to the next level
Unsuitable or offensive? Report this comment
Chris Morcom | Mon, 30 Nov 2009 9:07 am
Hilarious ad, It looks like it was filmed at Newton Abbot, Devon. Can anyone confirm or dismiss ?
Unsuitable or offensive? Report this comment
lisa | Sun, 7 Mar 2010 5:41 pm
who is the jockey in the advert and where was it filmed
Unsuitable or offensive? Report this comment
barry | Sun, 21 Mar 2010 10:08 am
ive been told jockey is j quinn. dont know if its true
Unsuitable or offensive? Report this comment
Anonymous | Wed, 31 Mar 2010 1:00 pm
its untrue, the jockey is played by Irish actor Anthony Morris.
Unsuitable or offensive? Report this comment