http://www.marketingweek.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.marketingweek.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/news/nivea-invites-women-to-share-swimsuit-reveal/4006772.article http://www.marketingweek.co.uk/news/nivea-invites-women-to-share-swimsuit-reveal/4006772.article This is a great idea - I think women (along with men) should celebrate feeling and looking good about their bodies - the samples idea is great too which allows people to look trial the products. Fri, 24 May 2013 13:52 GMT Fri, 24 May 2013 1:52 pm 1 http://www.marketingweek.co.uk/orchid-revamps-aqua-libra-line/2020842.article http://www.marketingweek.co.uk/orchid-revamps-aqua-libra-line/2020842.article Aqua Libre - the melon one - is/was outstanding. The unfortunate thing from my perspective is that it was never effectively marketed and positioned. Indeed, it is very possible that it has chosen to compete in the 'wrong' categories. With the 'greening' of the consumer market and the increasing desire for drinks that are 'refreshing and vibrant' (Aqua Libre was certainly that!) versus 'sweet and syrupy', surely there is an as-yet untapped market for this beverage. I know I would buy it. Fri, 24 May 2013 13:35 GMT Fri, 24 May 2013 1:35 pm 0 http://www.marketingweek.co.uk/news/dove-uses-criminal-artist-to-show-real-beauty/4006354.article http://www.marketingweek.co.uk/news/dove-uses-criminal-artist-to-show-real-beauty/4006354.article That's so beautiful! So sad to see people being so cruel to themselves, but so heartwarming to see them being genuinely kind to others. Maybe humanity isn't so bad after all... A wonderfully original idea! Fri, 24 May 2013 13:02 GMT Fri, 24 May 2013 1:02 pm 1 http://www.marketingweek.co.uk/lidl-appoints-uk-head-of-marketing/2005651.article http://www.marketingweek.co.uk/lidl-appoints-uk-head-of-marketing/2005651.article FAO Rob Graham. Hello Rob, I am an ex Tesco executive with a 10% staff discount card. I vary rarely use this as my wife and I prefer to shop at our local Lidl. The main reason being, if we shop at Tesco, we have to multi buy the majority of products to get a good price, ie bogof's, buy 1 for £1.75 2 for £3 etc. We have just returned from our local Lidl and they are now doing the same. Please don't go down that route. It's no good for singles, couples, OAP's and people on low incomes with kids. I'm sure this is why Tesco are losing their market share. Go back to basics, pile it high, sell it cheap. Keep everyone happy. Fri, 24 May 2013 12:33 GMT Fri, 24 May 2013 12:33 pm 0 http://www.marketingweek.co.uk/news/sony-turns-up-ps4-marketing-to-counter-xbox-one/4006770.article http://www.marketingweek.co.uk/news/sony-turns-up-ps4-marketing-to-counter-xbox-one/4006770.article Intriguing video. Still, will keep my xBox 360 Fri, 24 May 2013 12:11 GMT Fri, 24 May 2013 12:11 pm 0 http://www.marketingweek.co.uk/news/marketers-working-hours-increasing-more-than-other-professions/4006769.article http://www.marketingweek.co.uk/news/marketers-working-hours-increasing-more-than-other-professions/4006769.article I think the number of hours you work are influenced by the specific industry you are working in. When I worked in media, it was 35 hours but I now work in construction which is synonymous with long working days and average, 45+ hours per week. Fri, 24 May 2013 12:06 GMT Fri, 24 May 2013 12:06 pm 0 http://www.marketingweek.co.uk/news/volvo-teams-up-with-swedish-house-mafia/4006767.article http://www.marketingweek.co.uk/news/volvo-teams-up-with-swedish-house-mafia/4006767.article I hate to break it to Volvo but SHM disbanded earlier this year. Fri, 24 May 2013 11:30 GMT Fri, 24 May 2013 11:30 am 1 http://www.marketingweek.co.uk/trends/csr-making-business-personal/4006563.article http://www.marketingweek.co.uk/trends/csr-making-business-personal/4006563.article The major land and property owner in our town centre, as it will be in many communities, is Network Rail. They have neglected the effect of their property on our town centre for the 40 years I have lived here, in spite of many years of trying to get them to be responsive. This is the same in many places so persuading them to have an effective corporate social responsibility policy could have a widely beneficial effect on local communities. Fri, 24 May 2013 01:57 GMT Fri, 24 May 2013 1:57 am 0 http://www.marketingweek.co.uk/news/bt-sport-free-ads-could-face-probe/4006754.article http://www.marketingweek.co.uk/news/bt-sport-free-ads-could-face-probe/4006754.article It clearly shows, per the image, that it's free when you have something worse. Much worse is Virgin Media doing a headline price of £15, then saying you must to buy an £85 phone line in the small print. Okay I exaggerate slightly, but it's true. Thu, 23 May 2013 20:43 GMT Thu, 23 May 2013 8:43 pm 0 http://www.marketingweek.co.uk/news/sabmiller-looks-to-accelerate-pilsner-urquell-growth/4006756.article http://www.marketingweek.co.uk/news/sabmiller-looks-to-accelerate-pilsner-urquell-growth/4006756.article I am a marketing machine just for Pilsner Urquell. Or I was. Bought it religiously, promoted it a lot to friends. But it just started disappearing from pubs, and the retail price shot through the roof (for a 4.4% lager it should not be highly priced). So for the last few years I've barely touched it. Will be interesting to see if they really do make a go of it again. Thu, 23 May 2013 20:41 GMT Thu, 23 May 2013 8:41 pm 0