http://www.marketingweek.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.marketingweek.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.marketingweek.co.uk/magazine/graphics/logo.png http://www.marketingweek.co.uk http://www.marketingweek.co.uk/news/facebook-introduces-hashtags/4007038.article http://www.marketingweek.co.uk/news/facebook-introduces-hashtags/4007038.article Facebook already have a targeting capability called 'topics' within their keyword systems, these are rolled up keywords with hashes like '#football' rather than more specific, hash-less, keywords like 'liverpoolfc'. Enabling real hashtags will improve the quality of the data used for these 'roll-ups'. This new tool could also open the door for a sponsored trends ad product akin to Twitter's, although that will depend on how visible the eventual trend functionality is within the system. If it's on the home page it will have enough visibility and would justify consideration of a new ad product. Mon, 17 Jun 2013 13:26 GMT Mon, 17 Jun 2013 1:26 pm 0 http://www.marketingweek.co.uk/news/ray-winstone-in-cancer-awareness-push-for-fathers-day/4007057.article http://www.marketingweek.co.uk/news/ray-winstone-in-cancer-awareness-push-for-fathers-day/4007057.article Ahh that explains a lot. I saw amused by a poster on the tube... it was all black, and feisty in its text, and there's just some random man looking at you - GLARING - trying to look mean. Meant to shout "YEAH -WE'RE MANLY!" Didn't realise it was an actor. Mon, 17 Jun 2013 11:49 GMT Mon, 17 Jun 2013 11:49 am 0 http://www.marketingweek.co.uk/trends/fathers-the-central-figure-in-family-brand-campaigns/4001480.article http://www.marketingweek.co.uk/trends/fathers-the-central-figure-in-family-brand-campaigns/4001480.article I saw this campaign online - thought it was a good campaign as it's funny and a original idea http://www.scribbler.com/blog/2013/06/04/introducing-the-man-chair/ Mon, 17 Jun 2013 11:08 GMT Mon, 17 Jun 2013 11:08 am 1 http://www.marketingweek.co.uk/news/brands-take-off-for-the-man-of-steel/4007015.article http://www.marketingweek.co.uk/news/brands-take-off-for-the-man-of-steel/4007015.article It is no wonder that so many big name brands are teaming up with The Man of Steel. The film, as Sebastian Joseph rightly says has been hotly anticipated and with the typical British summer weather boosting indoor entertainment, it will no doubt do well and generate good results for its marketing partners. What this highlights however, is a much bigger picture; the sheer force of marketing power that is offered by the world of film. More and more brands are clamouring to get involved with the next big hit and endorsing film franchises. There are so many major blockbusters coming up over the next few months, and the popularity of sequels and franchises is increasing. This means there is a huge amount of opportunity for brands both big and small to take advantage of these opportunities; not just for product placement, but also on-pack promotions, in-store promotions, sponsorships, competitions and who knows what other affiliations to come. Mon, 17 Jun 2013 10:10 GMT Mon, 17 Jun 2013 10:10 am 0 http://www.marketingweek.co.uk/strategies-and-tactics/big-ideas-local-insights-multicultural-content-marketing-made-easy/4005864.article http://www.marketingweek.co.uk/strategies-and-tactics/big-ideas-local-insights-multicultural-content-marketing-made-easy/4005864.article A very interesting article. Language and cultural sensitivities are of course very important. In addition one needs to address other practical considerations. The user experience may be impacted by reading direction, date and name conventions, even the amount of space it takes to say something in a particular language. And there are other issues too: technology (e.g. in China it may be wise to assume most people will be using a mobile phone to access your content); infrastructure (file size can still be a problem where data rates are slow); seasonality (it's hot at Christmastime in Australia); legal (e.g. do you need to account for specific taxes); and economic (e.g. do most people have credit cards) Mon, 17 Jun 2013 08:51 GMT Mon, 17 Jun 2013 8:51 am 0 http://www.marketingweek.co.uk/news/traditional-still-trumps-annoying-digital-advertising/4006999.article http://www.marketingweek.co.uk/news/traditional-still-trumps-annoying-digital-advertising/4006999.article I read somewhere that outdoor + digital engagement is probably one of the most effective combinations. Marketers should try not to figure out what is the best channel, but what is the best COMBINATION of them. Sun, 16 Jun 2013 07:06 GMT Sun, 16 Jun 2013 7:06 am 0 http://www.marketingweek.co.uk/news/spanish-beer-eyes-uk-growth-with-tv-push/4001577.article http://www.marketingweek.co.uk/news/spanish-beer-eyes-uk-growth-with-tv-push/4001577.article do you know the name of the actor in the above picture from the estrella advert? Sat, 15 Jun 2013 11:47 GMT Sat, 15 Jun 2013 11:47 am 1 http://www.marketingweek.co.uk/news/will-consumerism-as-we-know-it-become-obsolete/4007046.article http://www.marketingweek.co.uk/news/will-consumerism-as-we-know-it-become-obsolete/4007046.article I think this is going to be crucial in the long-term. Another factor would be the rise of the East where most are products are manufactured. Costs are steadily rising which are leading to higher retail prices in the West. Buying into a 'looped' loyalty relationship with a retailer would have a higher perceived value on the product and make rising prices seem more affordable. Also this opens an opportunity for more British manufacturing as prices are less competitive - which in itself is more sustainable and a positive on both a local and global scale. Sat, 15 Jun 2013 09:29 GMT Sat, 15 Jun 2013 9:29 am Emma Walker 93904 0 http://www.marketingweek.co.uk/opinion/online-and-over-50/4006800.article http://www.marketingweek.co.uk/opinion/online-and-over-50/4006800.article I couldn't agree more Ian. Take a look at high50.com Its a marketing platform I've built over the last couple of years that specifically targets contemporary, upmarket 50-65 year olds. We're picking up traffic and enlightened clients that want to connect with this market as speed. Both here and in the USA. best. Robert. Sat, 15 Jun 2013 07:43 GMT Sat, 15 Jun 2013 7:43 am 0 http://www.marketingweek.co.uk/news/charity-creates-new-fundraising-platform/4004897.article http://www.marketingweek.co.uk/news/charity-creates-new-fundraising-platform/4004897.article Our Cancer Survivor Community launched a cancer research crowdfunding platform called Start A Cure at http://startacure.com We've got about two dozen really interesting projects up for funding and many more on the way. Some are from researchers from Harvard, Johns Hopkins and MD Anderson...very cool. Fri, 14 Jun 2013 23:39 GMT Fri, 14 Jun 2013 11:39 pm 0